Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost. Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI. He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]