Two Tips to Increase Your Podcast ROI

Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost. Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI. He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]