An eMarketer report has revealed that 28% of people listen to the podcasts in Canada. It brings a greater opportunity for the marketers who use podcasting as a marketing medium. The 18-34 years age group is having the maximum people (41%) who consume the podcasts. eMarketer’s Paul Briggs say, “The podcast ad environment is unlike other digital formats, lacking detailed user metrics. But that’s changing as Apple, whose iTunes is the dominant distribution point for global podcast downloads, made podcast analytics available in late 2017. Now publishers and advertisers have a better view... [...]

Video rules when it comes to bringing in interactive and most efficient marketing tools. But podcasts are not too far away. With quality podcasting resources you can give an edge to your marketing efforts. Forbes contributor Henry DeVries has shared some useful tips on using podcasts for marketing. DeVries says, “Podcaster Steve Nudelberg is an author, expert sales trainer, consultant, keynote speaker, and serial entrepreneur. He created On the Ball, a company that invests time and talent in emerging businesses and corporate teams to help them grow. “I wanted to create and provide a... [...]

The Marketing Week team has published a podcast on ‘The emerging tech that promises to disrupt marketing’. MW team says, “As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain the future? Should you invest in virtual reality? Will 5G turbocharge your brand? In the latest Marketing Week Explores podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore what the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet... [...]

The eMarketer team has published a podcast titled ‘How Can Marketers Get Started with AI?’. About the podcast In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Victoria Petrock discusses how much the artificial intelligence market is growing, and what’s driving that growth. How Can Marketers Get Started with AI? eMarketer  [...]

The Concordia University, St. Paul has published an infographic ‘The Podcast Explosion’. The infographic states that 68 million Americans tune in monthly. Here is he infographic. *Republished from The Concordia University, St. Paul.  [...]

The Buffer team has published a podcast titled ‘State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights’. About the podcast To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. ‘State of Social Media 2018 Report’ Podcast Buffer  [...]

Podcasting is one of the most useful ways to promote your business and products at lower cost. There have been several platforms available that make it easy for anyone to create and share podcasts. Econsultancy columnist Nikki Gilliland has shares five strategies marketers can adopt to come out with an effective podcast strategy. Gilliland says, “Last year, it was predicted that ad revenue was to top $220m – up 85% from 2016. We’re previously talked about the benefits for brands on the blog, as well as heard from one of the biggest podcast networks in the UK. But what about when... [...]

Search Engine Land has published a podcast on ‘Top Blogging Trends: Longer, Fresher Content & More Images’ featuring Andy Crestodina about the latest blogging statistics and trends. Brent says, “Out of all the content marketing techniques being applied today, B2B marketers consider blogging as the top content marketing tactic that’s most critical to overall content marketing success. A lot has changed since the advent of blogging in the mid-1990s. Yet, the most welcome shift is that 70 percent of marketers prioritize delivering content quality over quantity. To... [...]

The eMarketer team has published a podcast on Challenges of Digital Transformation. In this podcast, eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges. Top Marketers Discuss the Challenges of Digital Transformation eMarketer  [...]

Podcasting is one of the best ways to spread a word about your products. It also helps you stay connected with your consumers. HubSpot columnist Drew McLellan has shared seven strategies to help you start a podcast series in 2018. McLellan says, “Even if you’ve never been in front of a mic before, you can map out the first phase of a solid podcast schedule. From there, you’ll be able to branch out. 1. Create a checklist to keep yourself on task. I asked myself tons of questions repeatedly before committing to podcasting. They included everything from the niche audience I wanted to reach... [...]