Aja Frost says, “Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event — it’s where the inbound movement gathers to connect, get inspired, and learn. Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.” One hundred sessions is a lot to wade through (and it’s not even half of the breakouts for INBOUND this year!), so here are some of our picks for marketers of all stripes. See something that strikes your fancy? Come... [...]

Carly Schoonhoven says, “Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she’s in the shower singing that Adele song she can’t seem to get out of her head. At some point between 7:15 AM and the end of the day, she buys your product. Whether Sarah sang Adele or Taylor Swift in the shower that morning probably didn’t have any bearing on her decision to make a purchase from you that day. So what did?”. Beginner’s Guide to Creating Fleshed-Out... [...]

Carly Schoonhoven says, “Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she’s in the shower singing that Adele song she can’t seem to get out of her head. At some point between 7:15 AM and the end of the day, she buys your product. Whether Sarah sang Adele or Taylor Swift in the shower that morning probably didn’t have any bearing on her decision to make a purchase from you that day. So what did? In the B2B space, where you have multiple stakeholders... [...]

Matthew Dibling says, “Producing good content, making it easy for prospects to find, and using content to build relationships over time is what inbound marketing is all about. And it makes sense, because chances are your leads have become immune to marketing messaging and they’re doing their own research and educating themselves on every version of your solution in the marketplace. Nearly all B2B buyers initiate their buying process through online search, and nearly all of the resulting visitors land on your website by clicking on organic search results. So, adding inbound marketing... [...]

Vedran Tomic says, “Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses. Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strategic use of content in lead generation and sales. The concept is simple — businesses should use blogs, video, podcasts, guides, ebooks and other types of content to attract new customers. Proponents of inbound marketing claim that this is an easier, cheaper, and more effective... [...]

Andy Beohar says, “Inbound marketing is one of the most effective ways to attract and convert potential customers, to the extent that 84 percent of marketers prioritize their inbound strategies. For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for. Want to get started? Check out these eight strategies that will help you harness the power of inbound marketing for B2B. Content 1. Repurpose Existing Content B2B companies... [...]

AJ Agrawal says, “When running a B2B business, your main concern is generating leads. According to a study, 61 percent of B2B marketers pointed out that generating high-quality leads is their biggest concern and biggest challenge. You already know that creating content is one way to generate B2B sales, and you already know about the importance of building relationships. This guide is going to show you some of the ways to generate sales leads like never before through inbound marketing and more. Podcasting is Big Business The podcast is a format of content that has been around for over a decade,... [...]

Stuart McKeown says, “During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company’s website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. But how could we do this? Analytics Growth Our initial goal was to double this number in just 6 months, so by the end of 2015 we would have roughly double the number of users hitting... [...]

Lindsay Kolowich says, “Backlinks (i.e., inbound links) are different from outbound links (links from your website to another website) and internal links (links from one website to another page on that same website). You can learn more about the differences between all three link types here. The right backlinks can do two great things for your website: – They can drive traffic to your website. If someone posts a backlink to your website on their website or blog, their readers might click on it — and you’ll benefit from that referral traffic. For example, many of you who... [...]

Mark Roberge says, “Today, the world is unimaginable without the internet. We buy products, file our taxes, pay bills, apply for jobs, conduct research, stream entertainment, and communicate with people around the world over it. But this isn’t always how things were. Imagine for a moment what it was like to buy a product before the internet existed. Buyers actually needed salespeople in order to make a decision — salespeople who held all the cards. Why? Because they were the only ones with answers to buyers’ key questions. Questions like: – What is included in your offering? –... [...]