Vedran Tomic says, “Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses.
Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strategic use of content in lead generation and sales.

The concept is simple — businesses should use blogs, video, podcasts, guides, ebooks and other types of content to attract new customers. Proponents of inbound marketing claim that this is an easier, cheaper, and more effective way of getting business.

Inbound marketing is usually contrasted with outbound marketing or traditional marketing that consists of buying TV and radio advertising, direct mail campaigns, and other forms of offline marketing. Traditional marketing is seen by inbound marketers as expensive, ineffective and difficult to measure”.

Is Inbound Marketing a Waste Of Time and Money?

Small Business Trends

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