Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifically, you’ll learn: How to create custom and lookalike audiences on Facebook... [...]

Jose Cebrian says, “In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient. Between the sender and the recipient are intermediaries, namely the internet service providers (ISPs) and email service providers (ESPs), which use a mix of internal algorithms and outside filtering technologies that combine to make a decision on each message that comes into their mail servers. Their job is to protect their customers from unwanted mail, phishing attempts and other scams, which are real worldwide... [...]

Sol Orwell says, “As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential. One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer. Cleaning up your email list makes sense, as people who don’t open your emails are dead weight that’s costing you money.... [...]

Lindsay Kolowich says, “At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing. Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what... [...]

Mohammed Ahmed says, “Email opens. Click-through rates. Traffic to your website. These are a number of different ways in which you can track email performance. And while each of these statistics tells a different story, overall you want these numbers to validate one assumption: that you have good subscriber engagement. Yes, engagement is important for a variety of reasons like increased return on investment and traffic to your website. But it could also have a big impact on your overall email deliverability, and whether or not your emails continue making it to the inbox. How engagement and... [...]

Aja Frost says, “How many prospects respond the first time you email them? One percent? Five percent? The problem usually isn’t your recipients — it’s your emails. Most outreach emails are, to be frank, pretty crappy. They’re boring, lengthy, unhelpful, and generic. Even worse, they’re far too focused on selling to the prospect instead of helping them. Want people to reply? Write more effective messages. To help you, we’ve outlined the eight essential things every outreach email should include. Once yours fulfill these requirements, you’ll be on your way to higher response... [...]

Cynthia Price says, “When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when they sign up for your email list. And for marketers, it’s a beautiful thing: They can save time, deliver a great inbox experience and drive top-notch results without ever hitting “send.” Plus, automation works, with Epsilon reporting 75 percent higher open rates and 162 percent higher click rates. Sounds pretty good, right? However, to get the most out of automation, marketers need to think beyond a... [...]

Brandon Olson says, “Running a successful business involves more than just promoting and selling a product. For your company to thrive, you must establish relationships with customers that continue after the sale. Email newsletters can help you connect with your customers. To be effective, newsletters must be carefully crafted and offer something of value to your customers. Today’s consumers are highly selective about the emails they read, but crafting your newsletter around their needs will lead to more opens, more sales and happier customers. To create a newsletter that delivers the results... [...]

Meera Kothand says, “Is your email marketing growing stale? Are run-of-the-mill approaches not working for you? If you’re up for trying something different, here are five relatively unconventional actions that might seem scary… but may also be just what you need to do to boost your email marketing. 1. Ask them whether they truly want your emails Many marketers believe that permission is evergreen, but that’s far from reality. Subscriber’s often outgrow your content, or their preferences change along with their business direction. Your emails may not be relevant to... [...]

Brandon Olson says, “You’ve poured your heart into creating the perfect incentive to attract subscribers andbuild your email list. Now the only thing between you and greatness is your sign up form. While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!” I’m talking about your call to action (CTA) button. It’s the last step that stands in the way of having a thriving email audience. When building an email audience, your call to action (CTA) on your sign up form can make or break... [...]