Kimanzi Constable says, “Social media has changed the way we communicate; it’s opened doors for many business owners. There are millions of users on social media and we have an exciting opportunity to convert some of those users into customers.Yet, while this has been good, it’s also created a problem: In the same way that too many business owners depended on SEO a few years ago, they’re now relying on social media the same way. Certainly social media platforms are great, but you have to realize that your friends and followers on those media are not leads and not your... [...]

Rebecca Pollard says, “Growing an email list isn’t just for those with visually captivating, multi-page websites. It’s for anyone who wants to use email to engage their audience and grow their business.And considering that email is 40 times more effective at acquiring new customers than Facebook or Twitter, you definitely don’t want to put your list growth efforts on hold until your website is ready (or, if you don’t plan on building a website at all).Thankfully, there are a number of simple approaches you can take in the next hour to help you get moving – and they don’t require... [...]

Sophia Bernazzani says, “If you’re new to the world of email marketing, you might be unfamiliar with the importance ofsegmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more information you collect about your email recipients, the... [...]

Chad White says, “Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen resolution and rotation. We’ll talk about the ramifications of this move in a second, but we should take a moment to recognize how wonderfully strange that initial announcement was.It wasn’t just that they’d be supporting... [...]

Carl Sednaoui says, “How successful are your ‘welcome’ emails?On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them86% more effective than newsletters.These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you sell, as well as how frequently you’ll be sending email.However, just like in person, it takes conscious work to create a great first impression. If you stop for a second... [...]

Adam Honig says, “How many emails did you get last week?We all send and receive what seems like hundreds of emails a day. (Which, by the way, is a heck of a lot easier to manage using a tool like Spiro.) So you have to grab your prospects’ attention with a kickass subject line.You’re here to sell, not waste your time sending boring emails that never get opened. So spice it up a bit and try something new. Then watch your open rates skyrocket and your pipeline grow.Here are five subject lines guaranteed to work:1) Let’s Get Personal: “Drone Flying”Someone who takes the time... [...]

Aja Frost says, “Your best and worst-performing email subject lines may seem like a random collection. But we’ve got good news for reps looking to increase their open and response rates: Successful subject lines actually share several common characteristics.Once you know the science of a compelling line, you can focus on the art.Perfect the seven essential components below and you’ll have a high-performing sales email subject line on your hands.1) CreativeThe human brain craves novelty, so creative subject lines tend to perform better than vanilla ones.A fresh or unexpected... [...]

Emma Brudner says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. And it doesn’t matter how much research and time you put into the body text — your hard work goes to waste if the prospect deletes right off the bat.But what makes a good subject line? Coming on too strong isn’t a good idea. Think about it — would you open an email with the subject line “I would like to sell you something”? That message is getting sent... [...]

Kristen Gaminga says, “Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment.Here are some email marketing conversion tips all small businesses can use:1. Include descriptive tags with your images.Online publication MarketingCharts cites data revealing that the average person receives more than 400 commercial emails a month. Emails that include images can help your... [...]

Ajay Paghdal says, “Every business needs a good marketing plan. One that will help your business, and your products and services get in front of the right people.Of course, advertising and social media work, but I’m talking about something that will get you tons of traffic and exposure from the right people.It will also help build up your SEO, so your chances of getting found organically increases too. What am I talking about?Blogger outreach. Wait. Blogger outreach? For businesses? That’s right! Let’s take a closer look at what exactly blogger outreach is and why it... [...]