‘Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign’ – MOZ
Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.
We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success.
More specifically, you’ll learn:
- How to create custom and lookalike audiences on Facebook from an email list
- Best practices for launching email and social campaigns simultaneously
- How we used this tactic to increase overall sessions and revenue”.
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