Meera Kothand says, “Is your email marketing growing stale? Are run-of-the-mill approaches not working for you?If you’re up for trying something different, here are five relatively unconventional actions that might seem scary… but may also be just what you need to do to boost your email marketing.1. Ask them whether they truly want your emailsMany marketers believe that permission is evergreen, but that’s far from reality. Subscriber’s often outgrow your content, or their preferences change along with their business direction. Your emails may not be relevant to... [...]

Brandon Olson says, “You’ve poured your heart into creating the perfect incentive to attract subscribers andbuild your email list. Now the only thing between you and greatness is your sign up form.While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!”I’m talking about your call to action (CTA) button. It’s the last step that stands in the way of having a thriving email audience.When building an email audience, your call to action (CTA) on your sign up form can make or break... [...]

Rieva Lesonsky says, “What’s the most effective way for retailers to both acquire and retain customers? According to a recent survey of retail businesses by WBR Digital for Emarsys, it’s email — by far. More than eight in 10 businesses surveyed (81 percent) say they depend on email for customer acquisition, while 80 percent rely on it for customer retention. In addition, nearly three-fourths say email marketing is a priority in their marketing budgets.How can your retail business best use email marketing to acquire and retain more customers? Here are 10 tactics successful retailers... [...]

Jim Higgins says, “Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want to receive your emails, you’ll avoid spam filters and stay top-of-mind with your prospects.If you’d like to expand your marketing reach, consider the following ways to build your email subscriber list:1. Offer sign-up forms on your websiteWhile... [...]

Andy Obusek says, “Whether blogging is the heart and soul of your business or just another channel through which you communicate to your audience, you know it’s a great way to keep your community and email list engaged.But as with anything you do, there are ways of making the process more time-efficient, and less frustrating.Now, you may have some not-so-fun memories of times when you’ve wrestled with formatting a blog post in your platform’s WYSIWYG (“What you see is what you get”) editor to get it to look just right. Or maybe you’re the type who spends hours writing HTML... [...]

Laura MacPherson says, “It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.But this article isn’t going to overview theories.... [...]

Aja Frost says, “Thanks to your attention-grabbing subject line, the prospect decided to open your email. But just because they’ve opened the message doesn’t mean they’ll respond — or even fully read it. If the content isn’t as compelling as the subject line, you’ll quickly lose their attention.How do you make your email more engaging? One strategy is to use “before-and-after” stories.Not only do these mini narratives help you prove your product’s impact, they’re also far more interesting than a straight list of facts.Ready to get started? Let’s dig in.When... [...]

Jonathan Segal says, “I hear too many lawyers strongly discourage employers from ever looking at an applicant’s social media accounts. Yes, there are legal risks, but those risks can be mitigated.As important, there can be legal and business risks in not looking at social media during the hiring process. So we’re actually talking about risk management, not risk avoidance.What are the legal risks if you look at an applicant’s social media profiles, such as on Facebook, Instagram or LinkedIn? By the applicant’s pictures or words, you may learn things about the applicant’s membership... [...]

Olivia Dello Buono says, “If you’re in the throes of a relentless heat wave, a.k.a. August, holiday planning is the last thing on your mind. But it shouldn’t be!Planning a cohesive email marketing campaign takes time: aligning content and design, accounting for outside dependencies and testing and refining all need to happen before you launch. Once November rolls around, you’ll wish you started sooner.Not convinced? Here’s why you need to kick off your holiday planning ASAP, and how you can deliver more relevant, contextual experiences to your subscribers.Online shoppers are doing... [...]

Rustam Singh says, “Email marketing is by far your safest bet to market your product and services which is available at an equal platform to everyone, for completely free. Users do no complain because of the minimal invasion into users personal lives (as compared to the most irritating obsolete form of marketing of SMS promotional). Marketers are happy because it costs them nothing, and can be done on the go from anywhere using their smartphone.Sounds like a win-win for everyone right? It would have been, had it not been to the huge portion of readers that instantly mark your company’s... [...]