Using images in emails captures attention, making messages more engaging and memorable. Visuals enhance storytelling, increase click-through rates, and help convey complex information quickly and effectively. MarTech contributor Natalie Jackson has published an article featuring useful information on when and how to use images in B2B emails. She says, “Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. I would love... [...]

Email newsletters are essential for building strong customer relationships, offering a direct line to share updates, promotions, and valuable content. They drive engagement and brand loyalty by keeping subscribers informed and connected on a regular basis. AWeber has published a new video ‘Get replies to your newsletter by adding a simple game’. The AWeber team says, “If you’re looking for more conversation and replies to your newsletter, sparking joy is a great way to get a response. Here’s a quick AI prompt you can use to add a simple game to your newsletter: “Translate... [...]

Email marketing helps attract new customers by delivering personalized offers and valuable content directly to potential leads. It fosters engagement and builds trust, turning prospects into loyal clients. AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’. It covers the following: Why is this integration so useful? Promote events and nurture leads Segment leads for more personalization Manage cancelations Reschedule invites Re-engage no-shows. AWeber  [...]

Increasingly strict spam filters have made email marketing harder than ever before. As a result, confusing and contradictory deliverability advice is being published in droves. MarketingProfs is hosting a webinar ‘The Top Email Deliverability Tips You Shouldn’t Follow’ on Thursday, November 7, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this webinar, Ortto Head of Deliverability Travis Hazlewood sorts fact from fiction for B2B marketers who just want to land in the inbox—and stay there. He’ll bust some of the most prevalent deliverability myths, debunk... [...]

Email marketing is crucial for building direct, personalized connections with customers, fostering engagement, and driving conversions. It offers a cost-effective way to reach targeted audiences, deliver tailored content, and nurture customer relationships over time. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’. Clodagh O’Brien says, “Email marketing is one of the most profitable direct marketing channels, with Statista projecting global revenue from email to reach $17.9 billion by 2027. The reason for this growth is that email... [...]

MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, October 11 at 11.30 AM ET. The forum will feature the following three sessions: Convert With Emotion: How to Write Emails Your Audience Wants, Needs, and Converts To Balancing Brand With Demand: Your Next Marketing Channel Is Sitting in Your Inbox Strategic Customer-First Emails. Email Marketing Friday Forum MarketingProfs  [...]

MediaPost Columnist Ray Schultz has reported about the redesigned Gmail service that will help consumers track purchases and reservations. He says, “Google is taking another stab at improving the Gmail experience. It has updated its summary cards, adding new details to the snippets it previously supplied at the top of emails. The new cards are now appearing in Android and iOS. What’s all the hype about? “For starters, summary cards as you know them are getting a whole new look across purchases, events, bills and travel emails,” Google writes. “They’ll offer new action buttons, like... [...]

AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’. This video covers the following: Why is this integration so useful? Promote events and nurture leads Segment leads for more personalization Manage cancelations Reschedule invites Re-engage no-shows. AWeber  [...]

In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving email marketing. She says, “Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the... [...]

AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’. She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but that happiness turned into utter dismay when we received our copies from the printer. All of the images on the entertainment page were missing. I rushed to check my InDesign file. Sure enough, I had neglected to embed the images before sending it to... [...]