Email marketing is still one of the most important digital marketing strategies, with a high ROI and the ability to reach a large audience. HubSpot has published ‘Email Marketing: The Ultimate Guide’ highlighting email marketing success strategies. Christina Perricone says, “Email marketing remains a powerful tactic to: Build relationships. Build connections through personalized engagement. Boost brand awareness. Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Promote your content. Use email to share relevant blog content... [...]

Email marketing is one of the most profitable direct marketing channels. According to Statista, the global revenue from email will reach $17.9 billion by 2027. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’. Clodagh O’Brien says, “Let’s look at three of the most important aspects of email marketing for your business. 1) Data collection One of the key reasons companies leverage email is for data collection. As third-party cookies are phased out, getting email subscribers is a great way to collect personal data from people who are... [...]