The latest ‘HubSpot Marketing’ video is titled ‘Most Businesses Get Email Marketing Wrong – Here’s How to Fix It’. This video covers the following: Why Email Marketing Still Dominates Step 1: Choose Your Email Platform Step 2: Build Your List (Lead Magnets & Forms) Step 3: Segment Your Subscribers for Higher ROI Step 4: Design Converting Email Sequences Step 5: Write Compelling Emails That Get Opened Step 6: Set Up Automation & Integration Step 7: Test and Optimize for Maximum Results Your 7-Day Implementation Roadmap. HubSpot Marketing [...]
Archive for the 'email marketing tips' Category
Email marketing offers a direct and personalized way to reach customers, fostering stronger relationships and brand loyalty. It delivers high ROI by targeting the right audience with timely, relevant content. HubSpot has published a new guide, ‘Email Marketing Plan: Craft & Track Your Email Campaign’. Lindsay Kolowich Cox says, “If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna... [...]
SmartInbox is your solution if you are tired of paying monthly fees to costly third party public domains for hosting your email service. Even when you pay the fees, your emails often land in the spam folder, which ultimately reduces your business credibility and profitability. But now you have an alternative. SmartInbox offers you the world’s first tech to create and own a professional business email address, according to creator, Brett Ingram. Now you can send and receive unlimited true business emails for life on your own domain at an unbeatable low one-time price. Now, you can bid goodbye... [...]
Email marketing in 2025 is more personalized, AI-driven, and automation-focused than ever before. With advanced segmentation and interactive content, brands achieve higher engagement and conversion rates. Digital Marketing Depot has published a new white paper ‘Is Email Dead? Exploring the Evolution and Vitality of Email’. The DMD team says, “They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to... [...]
Creating digital experiences is essential for engaging modern audiences, enhancing accessibility, and delivering seamless interactions. Businesses and brands must leverage technology to craft personalized, immersive, and user-friendly digital journeys that drive growth and customer satisfaction. Digital Marketing Depot has published ‘The Marketer’s Guide to Creating Digital Experiences That Convert’. The DMD team says, “Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences,... [...]
This is a reminder for the DMI webinar on April 3, 2025. A strong email data strategy ensures better targeting, personalization, and higher engagement rates. By organizing and optimizing subscriber data, businesses can improve deliverability and maximize campaign effectiveness. Digital Marketing Depot is hosting a webinar ‘Getting Your Email Data Strategy Right’ on Thursday, April 3, 2025, at 1.00 pm EDT. The DMI team says, “Join us on Thursday, April 3 for an exclusive webinar where we’ll explore everything you need to know to execute a data-driven email strategy, from the... [...]
SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’ featuring Aleyda Solis. The MOZ team says, “The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked... [...]
MarTech contributor Alexander Melone has published an article highlighting five email marketing tech essentials for 2025 success. He says, “Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact you’ll make with your subscribers. I’ve seen these tech advances revolutionize email marketing strategies. Here’s what every agency and marketer should know to smash their 2025 KPIs. 1. The BIMI standard BIMI (Brand Indicator for Message Identification)... [...]
A strong email data strategy ensures better targeting, personalization, and higher engagement rates. By organizing and optimizing subscriber data, businesses can improve deliverability and maximize campaign effectiveness. Digital Marketing Depot is hosting a webinar ‘Getting Your Email Data Strategy Right’ on Thursday, April 3, 2025, at 1.00 pm EDT. The DMI team says, “Join us on Thursday, April 3 for an exclusive webinar where we’ll explore everything you need to know to execute a data-driven email strategy, from the backend to the inbox. Plus, we’ll have live Q&A so... [...]
An email automation blueprint streamlines customer interactions by mapping out targeted email sequences based on user behavior. It enhances engagement, saves time, and improves conversion rates through personalized, data-driven communication. MarTech contributor Jeanne Jennings has published an article featuring an email automation blueprint for smarter customer journeys. She says, “Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads,... [...]