According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them. In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out. Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content. That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation... [...]

Internet marketers employ email as a most common tactic to reach out their prospects and clients. Some of them enjoy good open and click-through rates and some don’t. Marketing Land contributor Andrea Lehr has shared ten ways you can enhance the reach of your emails and achieve better results. Lehr says, “Getting someone to open your email is only half the battle. If your subject line is your first impression, someone opening your email is a “yes” to a second date, and the introduction to that same email is the start of a budding relationship. And like any relationship, your intro... [...]

Email marketers use breakup emails to provoke a response from a prospect who so not respond. This tactic helps email marketers generate more responses as compared to the traditional emails. According to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. HubSpot’s Michael Pici has shared three examples of breakup emails that work. Pici says, “The traditional breakup email doesn’t work as well as it used to. Prospects are tired of reps asking if they can close their file or if they haven’t responded because they’ve been... [...]

Dr. Amit Pareek (a familiar name to our readers) was able to increase the ROI on his promotional emails by changing the autoresponder he uses. Dr. Pareek is making approximately $300,000 per year from email marketing and has been using email marketing for many years. After having account trouble at two well-known commercial autoresponder companies, he decided to create a brand new autoresponder so he would no longer have to depend on a third party where things could go wrong. He and his team of software developers defined their best set of requirements for a good autoresponder for small businesses... [...]

Mike Sands says, “I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to remain so for years into the future. What marketing goal could possibly stand this test of time? The answer: connecting with customers. Consumer behavior has evolved, and the technologies available to marketers seem to multiply by the day. But the true purpose of marketing is and has always been to help brands get... [...]

Temper Thompson is a 17 year-old boy who is a protégé of famed marketer and trainer Matt Bacak. Together, they have produced Email Cash Blueprint, with the methods Bacak taught Thompson, methods that made Thompson’s business take off. With a mailing list of under 1000 subscribers, using this method, Thompson (a high school student) earns over $10,000 in a month, which is over 3 times what his teachers make. Email Cash Blueprint contains an interview Bacak did with Thompson, in which the method used is detailed. You get the video, the audio and a PDF transcript of the interview. You can... [...]

Verónica Maria Jarski says, “Are you sharing the love with your customers this Valentine’s Day? You should be. “Data collected on Valentine’s Day 2014 from 500 million shopping experiences showed that retailers experienced an 11% improvement in average order value the week leading up to Valentine’s Day,” according to data cited in a Nextopia infographic. Moreover, total conversions also increased by 24%. So, how can you optimize your ROI on this holiday? One way is to boost your social marketing campaigns. “Shoppers referred from Facebook averaged $125.24... [...]

Tom Sather says, “As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don’t Need To Worry About Placement If I Have A High Sender Score Sender Score indicates how trustworthy an email sender’s IP address to an email provider, ISP or filtering company. It answers the question of how likely... [...]

The latest Silverpop blog post is titled “Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers”. Darryl Bolduc says, “Recently I wrote a blog about how simplified email imagery can help you stand out. This is truer than ever given Google’s latest curveball: Gmail Visual Promotions Tab — Grid View, which is now available on a beta basis for Gmail subscribers.If you haven’t seen it, you should definitely take a look at how your marketing emails will look from the “Grid” view. In contrast to when “Tabs” rolled out, the latest Gmail enhancement... [...]

The latest VerticalResponse blog post is titled “The 9 Emails Your Business Should Be Sending”. The VR team says, “If you want take your email marketing to a new level, we’ve put together nine emails your business should send on a regular basis. We’ll tell you the purpose of each email and the type of businesses that can benefit from it. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes. Plus, we give you three tips to create each email. 1. Promotional Email Purpose: To promote a product... [...]