Email occupies a significant position in the marketers’ list of tools and technologies to use for their promotional campaigns. A successful email marketing campaign brings good revenue. Forbes contributor Christina Hagopian has shared five strategies to plan and execute effective email marketing campaigns. says, “When I started my career as a graphic designer, I never imagined that the focus of my work would be email marketing. Like most people living in the digital era, I have never uttered the phrase, “I wish I got more email.” Even my husband has accused me (lovingly) of designing... [...]
Archive for the 'email marketing tips' Category
Data plays a pivotal role in email marketing as you can make your campaigns personalized by using it appropriately. CMI columnist Cathy McPhillips has shared five steps for improving your subscriber data to strengthen your email marketing. McPhillips says, “When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event (Content Marketing World) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did.... [...]
Kissmetrics is hosting a webinar on ‘Making email campaigns in a social world’ on Thursday, November 30 at 10.00 am PT. The Kissmetrics team says, “Email marketing is the cornerstone of many digital marketing strategies. However many of the tried and tested techniques are being challenged by social media and mobile apps. The way we consume content is becoming more rapid and visual, and it’s all thanks to social media. In this webinar we’ll look at how to: Create email campaigns that are optimised for a mobile and social world Combine social media, mobile apps, and email... [...]
Emojis bring an impact to your email marketing as they help you convey your emotions to your readers. Econsultancy columnist Parry Malm has published an article describing how marketers can rightly use the emojis to make their email campaigns successful. Malm says, “Emojis are in lots of subject lines these days. But do they work? We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines. Should we Emoji… or should we eNOji? Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the... [...]
Email newsletters are a great way to hold your audiences for a longer period of time and keep promoting your products and services. A newsletter woven around your products helps you to boost your sales. HubSpot columnist Margo Aaron has shared four strategies to write email newsletters that your subscribers would love to read. Aaron says, “A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this... [...]
Kissmetrics is hosting a webinar on ‘Making email campaigns in a social world’ on Thursday, November 30 at 10.00 am PT. The Kissmetrics team says, “Email marketing is the cornerstone of many digital marketing strategies. However many of the tried and tested techniques are being challenged by social media and mobile apps. The way we consume content is becoming more rapid and visual, and it’s all thanks to social media. In this webinar we’ll look at how to: Create email campaigns that are optimised for a mobile and social world Combine social media, mobile apps, and email... [...]
Constant Contact has published a video on creating best holiday marketing emails. The video shares some important strategies to create outstanding holiday emails. Rustin Nethercott says, “If your business wants to make the most of the holiday season, then you’ve likely already been preparing holiday specials and festive discounts. Now you just need to let your customers know all the great things your business is offering! We’ll show you how to plan your email marketing for Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Watch the video below and learn how... [...]
Creativity matters in all the forms of marketing and email is not an exception. A well-designed email campaign will help you get more leads and conversions. Online marketing company Constant Contact has shared 30 creative ideas for holiday email marketing. Ryan Pinkham says, “Do you know what emails you’re sending your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off... [...]
According to BigCommerce, a series of emails (versus a one-off email) can get 69% more orders on your cart recovery, 90% more orders on your customer reactivation and 93% more orders on your welcome campaigns. Email will play a crucial role in helping marketers and brands reach more prospects in the upcoming holiday season. To help marketers succeed in the upcoming holiday season, HubSpot has compiled a blog post sharing various marketing expert tips on using email marketing. Kevin George says, “Ready or not, the holidays are right around the corner. And that means it’s time for email... [...]
Email marketing is a constantly evolving channel for promoting and marketing your brand. Thought it offers good return, by incorporating some strategies you can make your email marketing more impactful. HubSpot has shared seven email templates to help marketers make most of their email marketing efforts. says, “Are you a multi-tasker? That might not be a good thing. A study by the American Psychological Association found shifting tasks causes temporary mental barriers, which swallow up to 40% of your productive time. If you’re keeping busy with tasks that are necessary but don’t... [...]