Jason Parker and Charles Kirkland have just released a master list of proven subject lines that have worked for them, called Big Click Subject Lines Master List. Now, you can copy these powerful email subject lines (which are essentially headlines for your eamil) to use in your own marketing. They don’t want you to waste time testing subject lines that have already tried. Take advantage of their years of experimentation and use subject lines that are proven to work. Just modify them by plugging in your product name, your promised benefit, etc. to fit your situation. And they go one step farther.... [...]

The latest article on  ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”. Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]

The latest article on ‘MarketingProfs’ is titled “How Yelp Can Help… Small Businesses Take Advantage of Reviews”. Verónica Maria Jarski says, “If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Small businesses that took advantage of Yelp business accounts recorded increases in annual revenue, according to a Boston Consulting Group survey. The average increase in annual revenue for small businesses with Yelp accounts was $8,000, and $23,000 was the average increase in annual revenue for small businesses that paid to... [...]

The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp. The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation”... [...]