The latest ‘Econsultancy’ blog post is titled “Five keys to successful content marketing”. Louis Gudema says, “Companies are giving increasing support to content marketing for a number of good reasons. Many companies, however, are not getting nearly the return on their content marketing efforts that they could. Here are five keys to a successful content marketing program“. Five keys to successful content marketing ‘Econsultancy’ Blog [...]
Archive for the 'Content Marketing' Category
The latest post on ‘Copyblogger’ Blog is titled “Behind the Scenes: How (and Why) New Rainmaker is Produced”. Robert Bruce says, “ It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker. We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now. Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going“. Behind the... [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing: Training for the Content Olympics”. Meg Sutton says, “As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects. Just like Olympians must... [...]
The latest article on ‘Marketing Land’ is titled “Nielsen: More Time On Internet Through Smartphones Than PCs”. Greg Sterling says, “Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from device ownership and video streaming to mobile’s impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone... [...]
The latest post on ‘Copyblogger’ Blog is titled “What to Do If Your Great Content Isn’t Getting Found”. Sonia Simone says, “ Hang out around this place for more than ten minutes and we’ll hit you over the head, telling you to create some high-quality content. And by “high-quality,” we mean the good stuff. Not spun, fluffed, scraped, or otherwise mass produced for pennies a word. Something people want to read. (Or listen to, or watch.) So if you create that kind of content (or hire someone to create it for you), you’re set, right?“. What to Do If Your Great Content... [...]
The latest article on HubSpot blog is titled “9 Tips From the Greatest Viral Content Genius on the Planet”. Dan Lyons says, “Neetzan Zimmerman is a genius at creating viral content. For the past two years, he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined. He just got poached away from Gawker by Whisper, a hot social networking startup in Los Angeles, where he will be editor-in-chief. Not bad for a guy with no background or training in journalism and who started... [...]
The latest MOZ blog post is titled “How I Learned to Stop Worrying and Love the Nofollow”. Rob Toledo says, “Never fear the nofollow. Here’s a breakdown on why this once-cursed link type should now be a part of your overall online marketing strategy“. How I Learned to Stop Worrying and Love the Nofollow MOZ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use Content Marketing with Social Media”. Kunle Campbell says, “Consumers visit social channels for entertainment, to get information, to gain status by access or comprehension of posted information, and to socialize. Simply plugging a brand or product into social channels is not going to be effective. Too many social marketing efforts fail to recognize the vital importance of posting content that people actually care about. Here are the five reasons your social marketing efforts need to be built around quality content. 1.... [...]
The latest MOZ blog post is titled “The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday”. Cyrus Shephard says, “We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead“. The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “Klout Unveils Content Platform”. Allison Howen says, “Klout users no longer have to spend their days and nights wondering how to improve their Klout Score, because the company has introduced a new content platform that aims to help users share better content, thus increasing their scores. The new platform recommends content that is likely to resonate with a user’s fans and followers. Plus, the platform features tags that let users know if content is starting to trend and if items match the interests of the user’s audience members.... [...]