The latest article on ‘Website Magazine’ is titled “Thin and Duplicate Content – A Great Way to Never Rank”. Travis Bliffen says, “If you are part of the rapidly growing e-commerce industry, your website and SEO tactics have to be top notch to compete in most niches. Previously overlooked issues with your site’s SEO can no longer be taken lightly and failing to take action now will result in a long and painful road ahead for your website. Instead of diving into the deep and technical issues, we are going to start with a top-level overview of three simple issues that... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Website Magazine’ is titled “Google Strikes Again and Duplicate Content Sucks”. Travis Bliffen says, “Google officially announced that they will be modifying access to paid ad keywords much like they did for organic search. You will still be able to get data from Google in Webmaster tools and the Adwords Search Term Report. This change means more work for PPC companies as more detailed tracking will be needed to find good exact match terms. A few weeks ago, I mentioned the new MOZ Local tool and how it could help you get listed on sites through data aggregation.... [...]
The latest article on HubSpot blog is titled “The Purpose of Repurposing Content”. Niti Shah says, “Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as “getting the most out of a website redesign” or “repurposing content.” When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing... [...]
The latest article on ‘Marketing Land’ is titled “How Estimated Reading Times Increase Engagement With Content”. Arienne Holland says, “How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics can give you an idea with time-on-site and bounce rate metrics. A more sophisticated analytics... [...]
The latest article on HubSpot blog is titled “Close With Content: 7 New Ways Sales Can Leverage Marketing Materials”. James Stone says, “I read every single whitepaper, ebook, blog post, and product update our marketing department produces. The marketing team here at HubSpot not only helps generate inbound leads, but they also help convert those leads into customers with the content they create. As a sales rep, reading the information they produce and recognizing the work they do to combat objections helps me close more deals“. Close With Content: 7 New Ways Sales Can Leverage... [...]
The latest article on ‘MarketingProfs’ is titled “Six Lessons From an Ambitious Content Marketing Project”. Rich Quarles says, “We recently launched an ambitious content marketing initiative—for ourselves. As a marketing agency, we do similar projects for clients all the time. I figured that writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client project. I was wrong. The Project We came up with the following scope for Phase 1: 100 short “Q&A” articles 18 “medium”... [...]
‘Agile Content Marketing: How to Attract an Audience That Builds Your Business’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Agile Content Marketing: How to Attract an Audience That Builds Your Business”. Brian Clark says, “ It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy that actually works? That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you. To help, I’ll be writing a few articles over the next several weeks, starting with this one.... [...]
The latest article on ‘Marketing Land’ is titled “Content Marketers, Kill The Blog Category”. Ric Dragon says, “Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s ability to remember and to think. In the early 60s, Marshall McCluhan went on to write about “media determinism,” an idea suggesting that our communications technologies shape the way we think. Anyone who has ever written out a manuscript with pen and ink will be able to attest to the notion that how we write... [...]
The latest TopRank blog post is titled “5 Steps to Content Marketing Awesome – You Can Do This!”. Lee Odden says, “Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are more powerful for attracting a loyal following of customers and advocates... [...]
The latest MOZ blog post is titled “The Art of Thinking Sideways: Content Marketing for “Boring” Businesses”. Robin Swire says, “It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering. What any SEO or content marketer should know is that there really is a conversation happening online in every industry. However niche it might at first appear to be, positioning your client to become a part of that conversation is... [...]