Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to get approval for marketing strategy shifts″. Baer says, “Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. In each of these situations, I received the same question from an audience member: “I work at a big company with entrenched marketing processes. How can we possibly move to creating marketing that’s totally different and useful?” It’s a great question, because it strikes... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “How to Repurpose Content for SEO in 2014”. Parampreet Chanana says, “When one starts off with a strategy for content marketing, a big challenge that he or she faces is creation of great content on a regular basis. Many marketers will advise you to keep blogging all the time, keep updating your linked Twitter and Facebook accounts to get some kind of traction, and also that you need an account on Youtube, Instagram, Google+, Pinterest, etc., etc. But all these things can get a bit overwhelming, especially if you are a... [...]
The latest article on ‘Business 2 Community’ is titled “4 Tips for Amplifying Your Mobile Content Marketing”. Yazmin Gray says, “Content marketing has notoriously been synonymous with the accessing of the web through desktop computers. During the past five years, however, the growth of Internet use on mobile devices has surpassed that of deskbound platforms. Now for the meaning of “content marketing” “It is a tactic initiated by marketers that focuses on creating rich, worthwhile content that is also specifically created to engage with a specific audience. The subsequent... [...]
The latest ‘Econsultancy’ blog post is titled “Six great Slideshare decks on content marketing and strategy”. Graham Charlton says, “Whether you like the phrase or not, content marketing is here to stay, and it works well. It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a well-planned content marketing strategy can help these teams to focus on long-term goals. There has been a lot written and spoken about content marketing over the past couple of years, including on this blog”. Six great Slideshare decks on content... [...]
The latest ‘Econsultancy’ blog post is titled “91% of companies are distributing more digital content than last year”. Christopher Ratcliff says, “However as companies create more and more content in order to appeal to an ever-expanding range of customers and clients, the more internal and external obstacles they are faced with. Although some companies have the budget to create their own content or outsource its production, the majority feel they don’t have the right organisation or internal structure to utilise the content properly. Retrieving the right content,... [...]
The latest MOZ blog post is titled “Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?”. Laura Lippay says, “How do we build something that meets user intent while satisfying our business goals, and is better than anything else out there? This post provides three examples of audience-focused (not keyword-focused) content strategies based on exactly that question“. Is Your Content Strategy Guided by Audience Intent (or Just Keywords)? MOZ Blog [...]
The latest TopRank blog post is titled “Over 100 B2B Content Marketing Statistics for 2014”. Lee Odden says, “Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing. From insourcing vs. outsourcing to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers in the right direction. As a blogger, public speaker and strategist, I know how convenient it can be for statistics in a report like this to be broken out. I did this once before with 100+ B2B Content... [...]
The latest article on ‘Marketing Land’ is titled “Top Tips For Optimizing Your Content: 9 Experts Weigh In”. Arnie Kuenn says, “As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and published will continue to grow. With that, content optimization is becoming increasingly important, as even great content can’t produce results if your audience doesn’t find it. However, many publishers struggle with content optimization and finding the balance between optimizing your content for... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Truth about Google + for Business (and Content Marketing)″. Baer says, “Martin Shervington, Founder and Community Manager of Plus Your Business, joins the Social Pros Podcast this week to discuss the current state of Google+ in the face of a leadership shakeup, the intrinsic value of Google+ conversations, and what our listeners need to know about making the most of their Google+ engagement”. The Truth about Google + for Business (and Content Marketing) Jay Baer’s ‘Convince & Convert’ Blog [...]
MarketingSherpa has released a case study titled “Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%”. Allison Banko says, ““We do one test here and one test there and, really, what you don’t have is continual improvements and continual testing that evolves over time,” said Ryan Hutchings, Director of Marketing, VacationRoost. In his featured case study presentation at Web Optimization Summit 2014, May 21-23, Hutchings will discuss how VacationRoost evolved its testing from random projects to an ongoing... [...]