Demian Farnworth says, “Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words. We all hate buzzwords, but it’s hard to get away from them. A phrase sticks and soon a parade that rivals Macy’s is trailing behind it. That popularity begets even more popularity, and, well after the phrase has worn out its original meaning, everyone is using the damn word. Thing is: behind each buzzword is a meaningful truth. And quite possibly, a trend worth... [...]

TYB team says, “There is no way the importance of a strong content marketing strategy can be overstated. While the web continues to grow, change and adapt to new technology, content is the only thing that has remained equally important. Information will always be sought after, entertainment will always be crucial, and content can provide both. More than that, content is versatile and as adaptive as the Internet itself. Just look at recent innovations that have become popular within the last couple of years, such as Vine and Google Hangouts on Air. One allows you to create mini clips strung together... [...]

Jodi Harris says, “I know what you’re thinking: “How can it already be 2015? I wanted some time to plan, but I’m still trying to catch up with all the industry advances, changes, and opportunities that came rocketing at me in 2014.”  I’m sure most of us can commiserate – no matter what we’ve accomplished in the past year, our industry changes so fast that it’s hard not to feel like there’s something we missed or could have done better. The good news is that there’s always time to up your game when it comes to content marketing, and we have a stable of experts who... [...]

Joe Pulizzi says, “In this week’s episode, Robert and I look into our crystal balls to foretell the future of content marketing in 2015. Our prognostications include some non-traditional channels, an all-hands approach to content marketing, and demonstrating its value to C-level executives. In addition, we discuss why the decade-old medium of podcasting is finally taking off and the controversy surrounding Facebook’s automated “Year in Review” feature. Rants and raves include an IKEA holiday commercial and controversial Christmas tweets from Neil deGrasse Tyson. We wrap up the show... [...]

Jonathan Blank says, “As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a higher budget according to theContent Marketing Institute. Job well done in making the business case. Now we have to get to know our customers better to get an adequate return on that budget. Why must we get to know our customers better than we did in 2014? The most basic difference between content marketing and traditional advertising is an acute focus on our customers’ needs. Obviously, we have to find an overlap between our customers’... [...]

Baer says, “More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we builtMarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. What Is the Content Pros Podcast? It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and... [...]

Michele Linn says, “Even though CMI’s mission is toadvance the practice of content marketing, we find that a lot of people still need help with the basics. Even more specifically, people need help connecting the dots with all of the information available (and, according to Google Trends, searches for content marketing have been skyrocketing). In 2014, we published a series of posts to help marketers get back to the basics of content marketing or to improve what they are doing. In case you missed some or all of the series, here is a quick primer. 1. Define your goals. Before you do anything... [...]

Jimmy Rodela says, “Question: What do you get when A-list bloggers like Pat Flynn and Neil Patel (and many other rockstar industry leaders) take the time to share their 1 best writing tip to improve your content marketing results? MASSIVE VALUE! That’s what I’d like to share with you in this post. I’ve contacted a select group of elite bloggers and industry leaders asking them for their 1 best writing tip and they’ve been very kind enough to share. If you’re looking for expert advice on how to improve your writing skills so you can DRASTICALLY get better results from you content marketing... [...]

Tom Masotto says, “Content marketing is a vital component of any B2B marketing strategy. Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are marketers getting the most out of their content? Not all content is created equal, so it’s up to you to determine what will deliver the most ROI. And, while each piece serves as a way to engage with a potential lead, content ROI is maximized when it is used at the optimal stage of the buyer’s journey. White papers, for example,... [...]

B2C team says, “An RSS (Rich Site Summary) feed is a means to distribute changing web content (including blog posts, podcasts, news releases and site updates) to related sites, blogs, online publishers and feed subscribers. It allows busy people to get the information they want without having to use email, which prevents the publisher from selling or otherwise providing their contract information to other parties. Plus there’s almost no risk of malware, spam or identity theft. Users subscribe and receive content via a feed reader, which could be a browser extension or a separate program such... [...]