‘This Week in Content Marketing: Content Marketing Predictions for 2015’ – Content Marketing Institute
Joe Pulizzi says, “In this week’s episode, Robert and I look into our crystal balls to foretell the future of content marketing in 2015. Our prognostications include some non-traditional channels, an all-hands approach to content marketing, and demonstrating its value to C-level executives. In addition, we discuss why the decade-old medium of podcasting is finally taking off and the controversy surrounding Facebook’s automated “Year in Review” feature. Rants and raves include an IKEA holiday commercial and controversial Christmas tweets from Neil deGrasse Tyson. We wrap up the show with a #ThisOldMarketing example from Tealium’s clever book series“.
This Week in Content Marketing: Content Marketing Predictions for 2015
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