Content is crucial for any business that is using the Internet for its expansion and growth. Many online businesses find it difficult to create their own content but still want to promote their business using content marketing. For such businesses Buffer contributor, Alfred Lua has shared more than seventy sources from where they can access and share content. Lua says, “Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you... [...]

Content rules the web. The rise of social networks, blogging platforms and other micro blogging sites have fueled the growth of content curation and creation. Business.com writer Ross Simmonds has posted an article to guide marketers get themselves right in the content marketing domain. Ross says, “Content curation is very different from creation as it’s the process of filtering through all the articles, resources, newsletters, forums and blogs to uncover and identify value resources worth sharing. Content curation is a phrase that evolved from the idea of curation in a museum or art... [...]

Content (rather than advertising) is recognized as the best way to use the Internet for marketing. But not just any content will do; providing quality content is the most important key to achieving marketing success. But there are other important factors in using content for marketing, too. Besides providing the right content, a business also needs to optimize all the channels that serve the content to consumers. In recent Marketing Land article, Jim Yu has shared some important tips on developing quality content to drive more effective results. Yu has focused on distribution of the content, content... [...]

Lux Narayan says, “As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and where—the 4Ws of content creation. And because creating marketing content is as much science as it is art, the most powerful weapon you have at your disposal is data. So, before you start working on your next piece of content, consider the 4Ws. Also keep in mind how you can use data to resolve the concerns you should be addressing with each question. 1. Why write/create content In marketing, visibility is key. After you... [...]

Brian Clark says, “It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre dross that overruns the web. Pell’s NextDraft takes on the daunting task of delivering “the day’s most fascinating news,” plus commentary that’s often better than the links themselves. Even though Further... [...]

Dave Hochman says, “Even the world’s most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization. Content marketing is sometimes referred to as “brand journalism”; however, if content marketers relied on the (sometimes antagonistic) journalism playbook for getting input every time they reached a dead end, they would almost assuredly find themselves jobless. This article will help content professionals apply journalistic tactics to enable them to get great content from... [...]

Christian Jorg says, “As consumers increasingly crave more meaningful and relevant content amid the deluge of digital information, content curation has given marketers a new way to engage with customers. Curation is by no means new, however. Curators at museums and galleries have long been carefully selecting items for collection and display; DJs have made an art out of mixing music; and festivals have curated films, bands, vendors, and more… Curation is a long-practiced means of helping audiences that may not have the time or expertise on a particular subject to find the best and... [...]

Brian Clark says, “In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter. Here’s the bare minimum you need to know to dig deeper. No hype, just the facts. What: Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking. When: May 13-15, 2015″. Just the Facts: Why You Should Attend Authority Rainmaker ‘Copyblogger’ Blog  [...]

Brian Clark says, “Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014. We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom. Here are a few sample issues: Three Real Ways to Protect and Enhance Your Brain Power The... [...]

Brian Clark says, “It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others. Sound strange? Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy”. How to Use Content... [...]