Lux Narayan says, “As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and where—the 4Ws of content creation.

And because creating marketing content is as much science as it is art, the most powerful weapon you have at your disposal is data.

So, before you start working on your next piece of content, consider the 4Ws. Also keep in mind how you can use data to resolve the concerns you should be addressing with each question.

1. Why write/create content

In marketing, visibility is key. After you develop a product or service that addresses a gap in the market, how do you reach your target audience?”.

How to Tackle the 4Ws of Marketing Content Creation With Data

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