It is very important to reach out your audiences and make them feel what you want to convey. Empathy helps you do that. By building an emotional connection with your prospects you can motivate them to take a desired step. Forbes contributor John Hall has shared three ways to help marketers establish emotional connection with the audience in content marketing. Hall says, “If your brand truly wants to win over loyal audience members and turn them into high-value clients, then it’s got to start facilitating emotional connections. In my experience, one of the most effective and scalable ways... [...]

In content marketing quality is the topmost priority that marketer should have. Original and fresh content can help your sites indexed well and get more visitors. An Orbit Media infographic shared by HubSpot shares ten ways to measure the effectiveness of the content. Barry Feldman says, “Last year, Orbit Media’s annual blogger research indicated that less than 32% of bloggers always check their analytics. If that number seems low to you, it’s actually a up a few notches from years prior. Not good. Content marketing metrics-phobia? Is that an actual thing? It must be. But here’s... [...]

MOZ team has published the Whiteboard Friday video titled “Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together”. In this video MOZ’s Rand Fishkin talks on creating headlines for SEO, social media and web visitors. The MOZ team says, “Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website... [...]

Original and fresh content is one of the most important element for your social media channel. One of the ways to have your social channels feature fresh content is to invite and encourage your followers to publish content on your channels. Forbes contributor Jayson DeMers has published an article to help marketers learn how and why they can make their followers create social content for them. Focusing on the advantages of user-submitted social media content, DeMers says, “First, let’s go over the advantages of a social media content campaign that relies on user-submitted content: Engagement. First,... [...]

An effective local SEO strategy can help you drive more people to your store. According to a HubSpot research, 50% of consumers who conducted a local search visited a store within a day. Forbes contributor Jayson DeMers has published an article sharing tips to create local content for local SEO. On how to create local content, DeMers says, “There are a handful of goals to meet with local content: Local keyword optimization. First, including more local keywords (such as the name of your city, state, or region) could solidify Google’s understanding of your business’s relevance for its... [...]

Digital Marketing Depot is hosting a webinar on ‘Make UGC Your Brand’s Secret Weapon’ on Tuesday, October 3  at 1.00 pm EDT. The participants will learn about the value of user generated content in their marketing efforts. The DMD team says, “Join our reputation management experts as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative UGC into brand-building opportunities. Attend this webinar and learn: Tips to capture authentic customer feedback... [...]

Quality content plays a pivotal role in your marketing efforts. A great piece of content can inspire your prospects to take action. Also content creation becomes a challenging task when it comes to attracting more people and make them like what you have created. Copyblogger columnist Ronell Smith has shared the ingredients of high quality content. Talking about quality content, Smith says, “Ask 10 marketers how they define quality content and you’re likely to hear explanations that include a laundry list of buzzwords, phrases, and acronyms that few business owners have the time or the inclination... [...]

Digital Marketing Depot is hosting a webinar on ‘Make UGC Your Brand’s Secret Weapon’ on Tuesday, October 3  at 1.00 pm EDT. The participants will learn about the value of user generated content in their marketing efforts. The DMD team says, “Join our reputation management experts as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative UGC into brand-building opportunities. Attend this webinar and learn: Tips to capture authentic customer feedback... [...]

Keeping you blog popular among the readers is a challenging job. Constant content creation that is loved by the readers is the best way to keep it popular. Copyblogger writer Sonia Simone has shared seven tips to help you keep your blog posts growing. Simon says, “Here are the steps I follow. You can use this simple process to write as many blog posts as you need, without tears or frustration. Instead of thinking like a magician pulling a rabbit out of a hat, think like a gardener. 1. Start lots of seedlings Any time you sit down to write without a solid idea of what you’ll be writing about,... [...]

Content Marketing Institute is hosting a webinar on ‘How to Create Killer Webinar Content’ on Wednesday, August 23 at 2.00 pm EDT. In this webinar attendees will learn how to create and use content to make their webinars successful. Webinar speakers Mark Bornstein, VP of Content Marketing, ON24 Peter Loibl, VP of Sales, Content Marketing Institute CMI team says, “Webinars are the best way to generate leads and turn prospects to pipeline, but all webinars are not created equal. Creating great webinar content that engages the viewer and changes hearts and minds is easier said... [...]