Creating engaging content is paramount for capturing and retaining audience attention, fostering meaningful interactions, and ultimately driving conversions and brand loyalty. By crafting content that resonates with their interests, needs, and emotions, businesses can cultivate a loyal following, establish authority in their niche, and differentiate themselves in a competitive digital landscape.

Content Marketing Institute contributor Jodi Harris has published an article featuring 57+ words every content marketer should use.

She says, “To excel in the current conditions and opportunities, make sure these content marketing terms and definitions are part of your knowledge base.

Strategy terms

Audience

In a marketing context, audiences are targeted, clearly defined groups of individuals and/or organizations that willingly read, listen, view, or otherwise engage with your brand’s content, assuming they will benefit from it.

Pinpointing the target audience(s) your content will serve is one of the three pillars of a winning content strategy. But remember: Content marketing is about building a trusted relationship. Your content should have human resonance and reflect their needs, preferences, and priorities to earn their attention and loyalty.”

57+ Words Every Content Marketer Should Know [Glossary]

Content Marketing Institute

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