‘This Native Ad Network Uses Creative Tech To Help Content Go Viral’ – Business Insider
The latest article on Business Insider is titled “This Native Ad Network Uses Creative Tech To Help Content Go Viral”.
Sanghamitra Mandal says, “Businesses in the digital age need to reach their targeted audience as fast as possible, but most advertising formats – digital or otherwise – don’t always scale that way and enterprises often miss out on fast and widespread reach-out. The key challenge on a thickly populated Internet is to get discovered in a relevant manner – so that the impact stays long enough to make its point. But to achieve that, one must think beyond banners and display ads and one start-up can help you do things differently. Meet e-generator.com, a native advertising network that focuses on brand promotion based on relevant content (the company calls it content-based advertising) and leverages a growing network of content publishers in India to ensure instant discovery and distribution of such content on the World Wide Web”.
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