MarketingSherpa has released a case study titled “E-commerce Marketing: 540% higher revenue-per-email for automated send”.

Adam Sutton says, “E-commerce marketers who sell custom or expensive items are typically not looking for impulse buyers. Instead, they nurture long-term relationships, hoping for a sale weeks or months down the road.

A custom clothing site decided to build relationships with its email program, and to do so, it tested an autoresponder with hand-picked product suggestions. The result: 540% higher revenue-per-email in the first test. See how the team selected targets and expanded the program to other segments”.

E-commerce Marketing: 540% higher revenue-per-email for automated send

MarketingSherpa

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