Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’. The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the Marketing Analytics and Data Science conference in their presentation Location, Location, Location! Challenges and Opportunities in Geo Experimentation.” Content Marketing Institute  [...]

MarTech has published a new guide, ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion, It is projected to reach $10.35 billion by 2027. Culture and language Culture. Every social media site has its distinct culture and jargon. The site... [...]

The future of B2B content is driven by data-informed storytelling and hyper-personalization, aimed at building deeper client relationships. Interactive formats and thought leadership will play key roles in capturing attention and driving conversions. MarketingProfs has published a new report, ‘The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era’. The MarketingProfs team says, “Content marketing was barely paying for itself in 2019, according to Walker Sands research. But a lot has changed. SEO content, blogs, and trade journals have increased... [...]

Social media brand safety ensures that a brand’s content and ads appear in appropriate, non-harmful environments. Protecting reputation and consumer trust, it is vital for maintaining credibility in an unpredictable digital landscape. EMARKETER Inc. has published a report, ‘Social media brand safety in 2025: A new era in content moderation’. Paul Verna says, “The 2024 US presidential election marked a before and after in how social media companies police content and promote brand safety on their platforms. Some of the most prominent social media companies—including X, Meta,... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How are web standards made?’. The GSC team says, “Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.”  [...]

Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape. This report from Cint... [...]

Using Instagram Stories for marketing allows brands to share engaging, time-sensitive content that boosts visibility and audience interaction. Features like polls, swipe-up links, and stickers help drive traffic and encourage real-time engagement. Social Media Examiner has published an article revealing an Instagram Stories strategy for 2025. Michael Stelzner says, “Instagram Stories remain one of the most powerful places to connect with your audience and convert followers into customers. While other platforms have tried to duplicate its success, none have achieved the same level of engagement... [...]

The latest ‘HubSpot Marketing’ video is titled ‘How to Get More Views on TikTok – 18 Ways to Grow your Audience’. The HubSpot team says, “Want to double your TikTok views and build a loyal audience that sticks around? In this comprehensive guide, I’m sharing 18 proven strategies to help you unlock TikTok’s full potential – from mastering the algorithm to future-proofing your social media presence”. HubSpot Marketing  [...]

Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]

In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are using automation to simplify partner payouts, track performance... [...]