This is a reminder for the DMD webinar to be held on April 9, 2024. SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern Approach to SEO’ on Tuesday, April 9, 2024, at 1.00 pm EDT. The DMD team says, “The traditional marketing funnel has long been the go-to metaphor for lead generation... [...]
Archive for the 'Internet Marketing' Category
An effective SEO strategy enhances online visibility, driving organic traffic and increasing brand exposure. It is a vital component for businesses aiming to reach their target audience and stay competitive in the digital landscape. MOZ has published the latest episode of the Whiteboard Friday video ‘Aligning SEO Strategy with Client Business Goals’ featuring Anthony Barone. The MOZ team says, “In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this... [...]
Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “In the previous episode of How Search Works, Gary discussed how a web page is crawled and rendered. In this episode, Gary covers how processing and analyzing a page’s textual content, key content tags, attributes, images, and video allows Google to determine some signals that help decide whether or not a page should be indexed.” [...]
Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a No-Cost B2B Influencer Marketing Program’ featuring Justin Levy . This episode covers the following: Why Influencer Marketing Is Important Defining an... [...]
An impactful SEO team structure comprises specialists in technical SEO, content creation, link building, and data analysis, collaborating seamlessly to optimize website visibility and performance. By fostering synergy between diverse skill sets and fostering continuous learning, teams can adapt to algorithm updates and market shifts, maximizing organic search success for businesses. Digital Marketing Depot is hosting a webinar ‘Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The... [...]
Creating engaging content is paramount for capturing and retaining audience attention, fostering meaningful interactions, and ultimately driving conversions and brand loyalty. By crafting content that resonates with their interests, needs, and emotions, businesses can cultivate a loyal following, establish authority in their niche, and differentiate themselves in a competitive digital landscape. Content Marketing Institute contributor Jodi Harris has published an article featuring 57+ words every content marketer should use. She says, “To excel in the current conditions and opportunities,... [...]
Instagram influencer marketing harnesses the influence of social media personalities to promote products or services, leveraging their large and engaged following for brand exposure. Through strategic collaborations, businesses can tap into influencers’ authenticity and credibility to connect with target audiences and drive sales. HubSpot has published ‘The Ultimate Guide to Instagram Influencer Marketing for Brands‘. Mandy Bray says, “The power of influencer marketing comes down to one word: trust. People want to hear advice recommendations from friends, family, and people... [...]
Social media content encompasses diverse formats including posts, images, videos, stories, polls, and live streams, tailored to engage audiences across platforms. Varied content types enable brands to connect authentically, entertain, educate, and drive engagement effectively. HubSpot contributor Cyan Zhong has published an article featuring the most effective types of content on social media in 2024. She says, “These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is... [...]
YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova, Starcom, Culture Genesis and Pixability. You’ll find out: Best practices... [...]
Reddit is a diverse online community where users engage in discussions, share content, and vote on posts, fostering a wide array of interests and topics. With its vast range of subreddits, it serves as a hub for information, entertainment, and community interaction, shaping internet culture and discourse. MarTech has published ‘A marketer’s guide to Reddit’. Constantine von Hoffman says, “Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years,... [...]