You need a clear strategy to achieve content marketing success. With the right ideas and creative content production, you can come out with content that generates sales. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn... [...]

This is a reminder for a Content Marketing Institute webinar to be held on December 14, 2022.  Content Marketing Institute is hosting a webinar series on ‘ContentREV – Learn How to Use Content to Accelerate Revenue’ on Wednesday, December 14, 2022, at 2.00 pm EST. The CMI team says, “We’ve invited other leading content marketers to share their insights on topics like: Creating digital experience that drive pipeline and revenue Building a successful content syndication operation Driving revenue with content analytics Using a framework to build long-term digital success (you... [...]

This is a reminder for a MarketingProfs webinar to be held on December 13, 2022.  MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Tuesday, December 13, 2022 at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and obliterate objections (it’s science!) so your messages are heard and you can close the deal. You’ll learn: Science-based tactics that break down buying... [...]

MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Tuesday, December 13, 2022 at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and obliterate objections (it’s science!) so your messages are heard and you can close the deal. You’ll learn: Science-based tactics that break down buying barriers Ways to make other companies’ customers consider YOU Proven approaches... [...]

This is a reminder for a MarketingProfs webiar to be held of December 8, 2022.  MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll learn: Important AI trends and what they mean for marketing leaders Best-practices for enabling your team to be... [...]

This is a reminder for an eMarketer webiar to be held of December 8, 2022.  eMarketer is hosting a webinar ‘Mobile Trends: What to Expect in 2023’ on Thursday, December 8, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, our principal analyst Yory Wurmser will walk you through exciting trends emerging for mobile. You’ll learn how: Measurement innovations will take off, though advertisers will need to readjust their models for less deterministic data Mobile is accelerating to become the “remote control” of the home, connecting smart home... [...]

This is a reminder for a CMI webiar to be held of December 8, 2022.  Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse. Join us for a webinar... [...]

This is a reminder for a CMI webinar to be held on December 7, 2022.  Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST. The CMI team says, “Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and Education, Airmeet) on December 7th as they break it all down and show you how events + content can boost your business. Takeaways: How to create a joint content and events calendar 8 types of content that are easy to create after an event Get more ROI and engagement using... [...]

Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)?... [...]

Content marketing needs variety. There are several ways and sources to generate content. You can create high-quality, high-performing content with events. Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST. The CMI team says, “Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and Education, Airmeet) on December 7th as they break it all down and show you how events + content can boost your business. Takeaways: How to create a joint content and events calendar 8 types... [...]