Econsultancy columnist Jeff Rajeck has listed three marketing trends for Asia-Pacific in 2018. Rajeck says, “For many years, ecommerce in Asia-Pacific has languished behind the West. While regional consumers heard of the amazing benefits offered by Amazon Prime and the unparalleled customer service of Zappos, the experience with online retailers in Asia-Pacific seemed to be stuck in the last decade. This all changed in 2017, however, with Amazon launching in both Singapore (July) and Australia (December). Now, brands, retailers and legacy marketplaces will have to up their game to keep up... [...]

The comScore team has published a presentation on ‘The Future of Voice From Smartphones to Smart Speakers to Smart Homes’. The presentation highlights the future of voice in context of the marketing. More about the presentation comScore Senior Director of Emerging Products Susan Engleson examines how consumers are interacting with voice-enabled devices today and what role this emerging technology might play in our lives in the future. Key topics covered in this presentation include: Consumer adoption trends for voice-enabled devices Amazon Echo devices and increasing competition in... [...]

With the evolution of new technologies and adaptation of new devices, we need to keep our creativity up so that we could cope with the customers and keep communicating to them irrespective of where they are. Entrepreneur contributor Eran Halevy has highlighted three ways in which the domains of marketing and advertising may change this year. Halevy says, “This new year is bound to be a different story, and we can’t sit around and wait. Look at what’s already happening: social media is changing, the law is changing, and there are murmurs about how net neutrality (or lack thereof)... [...]