3 Ways marketing and advertising may change in 2018
With the evolution of new technologies and adaptation of new devices, we need to keep our creativity up so that we could cope with the customers and keep communicating to them irrespective of where they are.
Entrepreneur contributor Eran Halevy has highlighted three ways in which the domains of marketing and advertising may change this year.
Halevy says, “This new year is bound to be a different story, and we can’t sit around and wait. Look at what’s already happening: social media is changing, the law is changing, and there are murmurs about how net neutrality (or lack thereof) will affect digital advertising. It’s easy to predict the industry will face significant changes in 2018. Here are four key aspects that will shape the new landscape.
Still, it’s doable. Robust marketing tools can track and connect user data to target individuals. But certain privacy concerns make this a little harder for internet advertising”.
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