The IM NewsWatch editor is hospitalized for a few days with a mosquito-borne disease. This will reduce our ability to publish news for the rest of this week. We wish him well and hope to have him back with us next week. In the meantime, our publisher will be filling in on a limited basis, publishing articles as often as possible.  [...]

Some people say that running a digital marketing agency is the best online business opportunity today. Why? Because the pandemic is driving many businesses online that had never considered it before. They are looking for an expert to get their online presence up and running. AgencyReel 2.0 is a new application designed to start up and run your online marketing agency for you. This is the second generation of this powerful software, newly enhanced with additional capabilities. Not only does it build the content for your agency site, but it also builds fresh videos for you, and, even beyond that,... [...]

In Google Data Studio, filters help you to present and visualise the data most relevant to you and your report users. You can apply a filter to a chart, control, page, or the entire report using the DATA properties tab. GlowMetrics contributor Conor Ross has published ‘A Guide To Using Filters In Google Data Studio’ to help you improve data studio performance. He says,  “Creating a filter is a very easy process, with two main methods of doing so: The first involves opening the Data properties menu of any widget by clicking on it, and at the bottom of this menu you’ll see... [...]

CRM stands for customer relationship management. As its name suggests, CRM software is a system for managing relationships with your customers. Quick Sprout’s Lars Lofgren has published ‘HubSpot CRM Review’ detailing the features of the HubSpot CRM. He says, “We have consistently ranked HubSpot as the top product among the best CRM software. That doesn’t mean HubSpot is perfect, though. We’ll break down the good and bad features found with HubSpot (but mostly good). HubSpot Pros and Cons Pros Surprisingly powerful free version with no trial period Easy to upgrade... [...]

Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating. HubSpot has published a comprehensive guide called ‘How to Get Started with Agile Marketing’ with good examples. Katrina Kirsch says, “No marketing team follows the exact same Agile approach. Some stick to the traditional frameworks while others pick and choose which parts work for them to create a hybrid method. The method you choose can depend on the goals you want to accomplish. While its roots are in... [...]

To grow your website visitors, it is crucial to get a good ranking on Google. With a strong SEO and content strategy, you can improve your position on the SERPs and get more visitors. Semrush contributor Connor Lahey has published an article highlighting the five things that hold your website rankings back. He says, “If you have noticed that your site rankings are stagnant or aren’t moving anywhere, we’re here to help. We’ll answer some of the questions you may have and provide you with some tips along the way. Read on to learn more about the reasons your website rankings are being... [...]

Neil Patel has published a new video ‘How to Get More From Your Livestream After the Broadcast’ to help you get most out of your live events. He says, “Every time they go live, it brings them five figures in revenue. Literally five figures in revenue.Hello everybody and welcome to our very special edition of Restream live show with Neil Patel. Today, we’re going to talk about why live streaming should be your focus in 2021”. Neil Patel’s Blog  [...]

Drop and Pop is a strange name for a tool for affiliates to use to increase their commissions, but its creator, Brendan Maace, says, “The following system is our unique formula. Developed by us, and used by us to make commissions easier & adapted for success in our economic times.” This system is designed to enable an ordinary person with no technical skills, no experience, and just the change in their pocket to easily earn a living every week from a simple (but unique) little “Carrot & Stick” approach to marketing. Drop and Pop is designed specifically to be ‘Low-Tech’,... [...]

According to AudioEye, Inc., website accessibility is the practice of making sure that websites and web-related tools and technologies are usable by everyone, regardless of ability. MOZ contributor Alisa Smith has published an article highlighting seven common misconceptions about web accessibility. She says, “Only a small percentage of the global population has a disability. This is the biggest myth out there, and it most likely stems from the invisibility of many disabilities. Disabilities may present no obvious physical signs to the untrained eye, and of course many disabilities make it... [...]

Digital Marketing Depot has published a new eBook ‘Website Engagement in a Changed World’ to help you improve website engagement. The DMD team says, “Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B website engagement report: 85% of B2B website visitors cannot be engaged with traditional personalization tech despite 80% of visitors expecting personalized experiences. Data privacy trends–from... [...]