How to Get Started with Agile Marketing [Guide]
Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating.
HubSpot has published a comprehensive guide called ‘How to Get Started with Agile Marketing’ with good examples.
Katrina Kirsch says, “No marketing team follows the exact same Agile approach. Some stick to the traditional frameworks while others pick and choose which parts work for them to create a hybrid method.
The method you choose can depend on the goals you want to accomplish. While its roots are in web and software development, 77% of companies using Agile rely on it for creative services, content creation, and operations.
The main methodologies for Agile marketing teams are Scrum and Kanban.
Scrum
The Scrum framework revolves around sprints. Each sprint lasts for two to six weeks and is organized by the team doing the work. Depending on the size of your project, you may need to break it up into multiple smaller sprints to tackle it bit by bit”.
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