Website Engagement in a Changed World [eBook]
Digital Marketing Depot has published a new eBook ‘Website Engagement in a Changed World’ to help you improve website engagement.
The DMD team says, “Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information.
- 85% of B2B website visitors cannot be engaged with traditional personalization tech despite 80% of visitors expecting personalized experiences.
- Data privacy trends–from visitor behavior to regulators and industry–decrease marketers ability to engage visitors.
- 70% of the buyer’s journey is completed primarily online before the buyer even reaches out to sales.
- 61% of B2B transactions start online.
- Leading organizations have found proven ways to drive 5-15% increase in revenue thanks to product recommendations.
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