The latest article on HubSpot blog is titled “Is Google Abusing Its Monopoly Power?”. Dan Lyons says, “As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches”. Is Google Abusing Its Monopoly Power? HubSpot  [...]

The latest post on ‘Mashable’ is titled “How Twitter’s Business Compares to Facebook’s”. Seth Fiegerman says, “Ever since Twitter revealed last month that it had filed confidential paperwork to go public, the company has been compared to what is arguably its biggest competitor, Facebook. However, the S-1 form that the company filed Thursday shows that the two companies are in fact miles apart — for better or worse.In comparison to Facebook’s numbers leading up to its IPO last year, Twitter has far fewer active users, far less ad revenue and far greater losses.... [...]

The latest MOZ blog post is titled “Operation Clean Air: Clearing Up Misconceptions of Yelp’s Review Filter”. David Mihm says, “Rumors and theories about Yelp’s review filter have led many people astray, thinking that filtered reviews are always fraudulent or otherwise useless. Moz’s director of local search strategy debunks those theories with a summary of what’s actually happening”. Operation Clean Air: Clearing Up Misconceptions of Yelp’s Review Filter MOZ Blog  [...]

MarketingSherpa has released a case study titled “Social Media Marketing: How a small e-commerce site attracted 293,000 Facebook fans”. Adam Sutton says, “A single picture can be worth a thousand words of copy. A customer can snap one and send it in seconds, giving you a testimonial, product review and free content that’s easy to share. This e-retailer collects product photos from customers and uses them to support its website and social media marketing. The images increased conversion rates 13% on product pages and helped attract more than 293,000 Facebook fans. See how the... [...]

The latest article on HubSpot blog is titled “Leave My Inbox Alone! How to Drive Customers Away With Email Overload”. Ginny Soskey says, “I love shoes. Bright ones, dull ones, suede ones, leather ones, pointy-toe ones, rounded-toe ones. I love shoes so much that after purchasing three amazing pairs from this one store, I voluntarilysigned up to receive emails from the company. Every chance I got, I sang its praises. But then, six months later, I angrily unsubscribed from its email marketing”. Leave My Inbox Alone! How to Drive Customers Away With Email Overload HubSpot  [...]

The latest post on ‘Mashable’ is titled “Twitter Files for $1 Billion IPO”. Seth Fiegerman says, “Twitter filed on Thursday to raise $1 billion in its public offering in the coming weeks and list under with ticker “TWTR.”The company filed an S-1 form with the Securities and Exchange Commission, which revealed that it now has 218.3 million monthly active users in the second quarter, more than 100 million daily active users and 500 million tweets per day“. Twitter Files for $1 Billion IPO Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Great content marketing from five of Britain’s coolest brands”. Juliet Stott says, “The CoolBrands Awards were announced this week and it’s no surprise to see American tech giant, Apple, in poll position as the ‘coolest of the cool’ brand.   The annual initiative, by CoolBrands (part of Superbrands UK Ltd), identifies the hippest brands loved by Britons. This year it has revealed some obvious choices within its top 20 list:  Nike (4th), Glastonbury (5th), Twitter (8th) as well as many high-end... [...]

The latest MOZ blog post is titled “What I Learned from Scraping SEOmoz’s Active User Base”. The MOZ team says, “One day I decided to scrape all the publicly available profile data from SEOmoz’s active user base and provide a little bit of ultra transparency. Check out what I found!”. What I Learned from Scraping SEOmoz’s Active User Base MOZ Blog  [...]

MarketingSherpa has published an article titled “Behavioral Economics in Marketing: 7 insights to lift results”. MarketingSherpa team says, ” Preview Email Summit 2014 keynote speaker Dan Ariely in this article from the MarketingSherpa archives. Both the article and his keynote focus on his insights as a Professor of Psychology and Behavioral Economics at Duke University and best-selling author. Ariely delves into the irrational nature of many decisions, and how to apply these behavioral trends to your marketing. Among his insights: focus groups are bunk”. Behavioral Economics... [...]

The latest article on ‘MarketingProfs’ is titled “Einstein Told Me the Secret to Effective Online Marketing”. Barry Feldman says, “I got to interview Albert Einstein. It was insane. Here’s how it all went down. First, let me tell you, as a blogger and podcaster I have a fairly high success rate for getting interviews with all kinds of interesting people. As you know, interviews with experts make for compelling content. Booking time with Einstein was a bit tricky, though. He’s a big shot. I figured some of the usual preparatory tactics (commenting on his blog, tweeting, book... [...]