The latest ‘Econsultancy’ blog post is titled “Mobile adspend up 127% to £429m in first half of 2013”.David Moth says, “Mobile adspend in the UK grew to £429.2m in the first half of 2013, an increase of 127% compared to the same period last year.The data comes from a new report by the IAB, which also found that mobile now accounts for 14.1% of all digital advertising spend – nearly double the 7.2% for the same period last year.Furthermore, fuelled in part by the roll out of 4G networks, mobile video advertising grew by 1,260% from £1.7m in the first half of... [...]

The latest article on ‘MarketingProfs’ is titled “Six Tips for Fitting Social Media Into a Packed Schedule”.Karen Albritton says, “”How does anyone have time for this? Do these people do any real work, or do they just hang out on Twitter all day?” That is the question I got from a client scrolling through a Twitter feed.His is a valid question. For some people, the time they spend engaging with social media is an integral part of their job description. For others, like my client, who’s a senior banking executive, it’s hard to envision how they might fit social... [...]

The latest article on ‘Business 2 Community’ is titled “12 Googletastic Reasons Why Google+ Communities Are the Bomb”.Paul Biedermann says, “If you want to really start enjoying the benefits of belonging to an online community, Google+ is the place to be! Once Google+ started their communities feature a few months back, I jumped in right away and have been spending a lot more time on “The Big Plus,” as it suddenly became a lot more relevant to me”.12 Googletastic Reasons Why Google+ Communities Are the BombBusiness2Community.com [...]

The latest article on HubSpot blog is titled “The 5 Habits of Highly Successful Content Creators”.Maggie Hibma says, “Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand:content and marketing”.The 5 Habits of Highly Successful Content CreatorsHubSpot [...]

The latest post on ‘Mashable’ is titled “A Breakdown of Twitter’s 200 Million Users”.Neha Prakash says, “Twitter recently filed for a $1 billion IPO, and in doing so revealed that the site had 218.3 million monthly active users in its second quarter.But who precisely are those users? And what are they doing on the microblogging network?In this Sunday comic, Nitrozac and Snaggy of The Joy of Tech take a stab at breaking down the millions of people who tweet — and, as it turns out, a lot of users are just spambots and parents spying on their kids“.A Breakdown... [...]

The latest ‘Econsultancy’ blog post is titled “Three reasons why Facebook can’t beat Twitter for social TV”.Bola Awoniyi says, “Facebook has had a very busy summer. From preparing the groundwork for a video ad service, to pushing the Facebook hashtag, the social juggernaut has been trying to convince advertisers and investors that the platform is a hotbed of viral activity, not just the world’s biggest directory of human beings.To Facebook’s credit, it seems to be winning the battle on Wall Street, with the stock trading over 30% above its flotation price... [...]

The latest article on  ‘Marketing Land’ is titled “Mobile And The Rise Of “Real World Analytics””.Greg Sterling says, “The new reality of multi-screen conversions compounds the already difficult challenges of accurate attribution and ROI calculation. That’s on top of the persistent but largely ignored fact that most internet-influenced consumer spending happens offline.Digital marketers have mostly avoided trying to account for offline conversions in the past because they’ve been so hard to track on a per-campaign basis. Yet e-commerce is still only about... [...]

The latest article on  ‘Marketing Land’ is titled “3 Ways To Use Social Media To Target High-Net-Worth Consumers”.Steve Olenski says, “Traditionally, marketers tend to segment their customers into either a B2B or B2C relationship. While this has worked for a long time, and will obviously continue to work, many high-net-worth consumers (who most likely also own or run businesses) must be treated differently when it comes to marketing with social media. In a recent survey”.3 Ways To Use Social Media To Target High-Net-Worth ConsumersMarketing Land [...]

Shawn Collins’ latest blog post is titled “Affiliate and Affiliate Manager Relationships in 2013”.Collins Says, “Affiliates were asked “How important is your relationship with an affiliate manager?” for the 2013 Affiliate Summit AffStat Report.They were given three answers to choose from.The most common answer selected was “Somewhat valuable. I sometimes join, promote, or terminate programs because of the affiliate manager” with 51.9% of affiliates selecting it”.Affiliate and Affiliate Manager Relationships in 2013Shawn Collins’ Blog [...]

The latest article on the ‘The Future of Ink’ blog is titled “Using Interview Transcripts for Valuable Blog Content″.Ellen Britt says, “A few weeks ago, I interviewed online marketing consultant Kathleen Gage about the launch of her newest book,Power Up for Profits.We publishedthe audio interview hereand now have the transcript available for you below.What I want to point out to you, besides thegreat interview contentthat Kathleen Gage provides on using a book to grow your business, is alsohow you can use interviews to get great blog contentwith very little effort, especially if writing... [...]