The latest article on ‘Business 2 Community’ is titled “9 Steps To Creating Good Content For Your Brand”. Pam Dyer says, “Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. The content you produce should be closely related to what you sell — your job is to educate people about your brand and products so they get to know, like, and trust you enough to do business with you. Creating good content marketing material can... [...]

The latest ‘Econsultancy’ blog post is titled “Thanksgivukkah is coming! Are you ready?”. Ben Davis says, “Thanksgivukkah, if you live under a stone, is of course the beautiful coincidence that sees Hanukkah and Thanksgiving fall on the same day this year. What better way to get some PR for your company and to grab some sales from some of the 6.5m American Jews and the many more that have an affinity with the religion? I hope that isn’t too cynical, it’s not as if for a long time retailers haven’t greeted every season with glee”. Thanksgivukkah is coming!... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Missing Youtility’s Biggest Marketing Opportunity?″. Baer says, “Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted  and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).  In fact”. Are You Missing Youtility’s Biggest Marketing Opportunity? Jay Baer’s ‘Convince & Convert’... [...]

The latest post on ‘Mashable’ is titled “MMS Could Be the Next Big Mobile Marketing Channel”. Todd Wasserman says, “”Mobile advertising” usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in the humble text message.Brands including Ikea, Kellogg, Bloomingdales, Starbucks and TV networks ABC, Fox and CBS have launched marketing outreach programs designed for SMS and MMS. The latter is seen by some as an opportunity for multimedia ads, including video. In a vote of confidence for the latter, Chicago’s Iris... [...]

The latest article on HubSpot blog is titled “How to Write a Blog Post: A Simple Formula to Follow”. Rachel Sprung says, “According to Ignite Spot, 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs — but it isn’t easy. We have to come up with atopic, write something engaging, optimize it for SEO, and take a ton of other steps to make sure we are writing the best possible post that stands out from other similar... [...]

The latest MOZ blog post is titled “Hummingbird Unleashed”. Gianluca Fiorelli says, “There are many misconceptions about Google’s Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)? This post consolidates the information we have available to answer all of these questions and more”. Hummingbird Unleashed MOZ Blog  [...]

The latest article on ‘The Forrester Blog’ is titled “New iPad Air And iPad Mini Will Maintain Apple’s Premium Positioning In The Increasingly Competitive Tablet Market”. Thomas Husson says, “As it did for the iPhone 5S and 5C, Apple has tweaked its product portfolio with two new products to maintain premium positioning in an increasingly competitive tablet market. Both the iPad mini 2 (starting at $399) with Retina display and the iPad Air (starting at $499), which is thinner (43% thinner than the iPad 4), lighter, and faster (with a super-fast A7 chip) are great additions... [...]

Shawn Collins’ latest blog post is titled “FedEx Projects Cyber Monday 2013 to be the Busiest Shipping Day”. Collins Says, “FedEx is projecting that Cyber Monday will be their busiest shipping day this holiday season,according to BloombergBusinessweek. Cyber Monday falls on December 2 this year, and FedEx expects online retailers to drive an 11 percent increase from 2012, which would result in the highest volume in the history of FedEx. FedEx forecasts that more than 22 million shipments will move through their global network on Cyber Monday 2013”. FedEx Projects Cyber Monday 2013... [...]

The latest article on Business Insider is titled “Google Made A Huge Change To Its Search Algorithm To Make Ads More Intrusive”. Jim Edwards says, “Google made a big change to the way it displays advertising alongside search results yesterday, one that will likely result in users seeing bigger search ads with more links in them at the top of search pages. That’s because the changeincentivizes advertisers to use more of Google’s “ad extensions” that make search ads look bigger and fancier. The change will also penalize advertisers who aren’t using... [...]

The latest article on HubSpot blog is titled “The Complete Checklist for Creating Compelling Calls-to-Action”. Ginny Soskey says, “Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns,big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots of other things on your plate — the only free time you have left in your day is the 43 minutes on Wednesday between... [...]