The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Marketing Land’ is titled “Advertorial Native Ads To Receive Closer FTC Scrutiny”. Greg Sterling says, “At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online advertising trend: Native Ads. Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re identified as sponsored content. However the question is whether publisher websites are sufficiently calling out Native Ads as advertising. According... [...]
The latest article on HubSpot blog is titled “8 Dangers of Buying an Email List”. Jesse Mawhinney says, “When you are faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. In reality, however, this practice could be the death of your credibility. These are the 8 dangers of using purchased email lists and why it may harm—rather than help—your business. 1. People don’t want to hear from you What’s worse than an unsolicited cold... [...]
The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Facebook”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with... [...]
The latest article on ‘Business 2 Community’ is titled “15 Rocking Content Marketing Tools with Advice from Experts”. Helen Nesterenko says, “With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. Needless to say, there are lots of tools out there, but which are the ones worthy to give a try? Here are some options that could be a great test drive for you”. 15 Rocking Content Marketing Tools with Advice from Experts Business2Community.com [...]
The latest MOZ blog post is titled “Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google”. Steve Morgan says, “A client’s homepage had mysteriously vanished from Google’s index overnight, taking with it a lot of page one rankings. This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google’s index (along with its former rankings) in less than 12 hours”. Panic Stations! A Case Study on How to Handle an Important Page Disappearing from... [...]
The latest post on ‘Mashable’ is titled “Google+ and Mashable to Host First Hangout-a-thon for Charity”. The Mashable team says, “Sometimes we forget that the holiday season is about giving more than gifts to our friends and family.Mashable is thrilled to team up with Google+ for the first-ever donatable Hangout-a-thon on Dec. 3 for Giving Tuesday, which has grown into a global movement in its second year. Last year, Mashable was proud to join our partners at the 92nd Street Y and the U.N. Foundation to launch Giving Tuesday, an annual day dedicated to giving back, which... [...]
The latest article on ‘MarketingProfs’ is titled “Seven Myths of Email Marketing”. Dela Quist says, “Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by my email marketing agency, Alchemy Worx. We analyzed data sourced from our work with customers and industry figures to arrive at our conclusions. Here are seven such email myths, which are also presented in an infographic at the end of this article. Myth 1. Consumers are drowning in emails from trusted brands Figures from Alchemy Worx and the Direct Marketing Association’s Email... [...]
The latest article on ‘Marketing Land’ is titled “Identifying Customer Lifetime Value Trends In AdWords”. Benjamin Vigneron says, “While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer. In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring: number... [...]
The latest article on the ‘The Future of Ink’ blog is titled “How to Design Infographics ″. Denise Wakeman says, “In a previous post, I shared an infographic about whyyour brain craves infographics. They remain a popular tool for telling a story and getting your message across in a way that’s easy for your audience to understand. But how do you design infographics? While there’s more to it than meets the eye, it doesn’t have to be complicated and there are a lot of tools now to help you create this type ofmicrocontentfor your products, books and services, even if you’re not... [...]