Shawn Collins’ latest blog post is titled “The New SEO Toolset at Affiliate Summit West 2011”. Collins Says, “This was a conference session titled The New SEO Toolset from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas. Speaker: Wil Reynolds, Founder, SEER Interactive Session description: Fast paced — deep dive into tools for beginners through advanced SEO practitioners. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: SEO”. The New SEO Toolset at Affiliate Summit West 2011 Shawn... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “4 Ways to Thump Your Competition with Better Facebook Analysis″. Baer says, “Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the”. 4 Ways to Thump Your Competition with Better Facebook Analysis Jay Baer’s ‘Convince... [...]

The latest ‘Econsultancy’ blog post is titled “The state of content marketing in the UK [infographic]”. Kevin Gibbons says, “Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers. We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, only 38% of companies have a content marketing strategy in place! This means that 62% of... [...]

The latest ‘Web Marketing Today’ blog post is titled “Overcoming Changes to a Website, Part 2: 301 Redirects”. Kathleen Fealy says, “If you want conversions, you need to provide a quality customer experience. This week’s article on redirects — primarily 301 redirects — as well as my previous article on custom 404 error pages, address usability issues on a technical level. Understanding the Concept, Not the Jargon This article isn’t for the coders; it’s for the businessperson. One of the biggest issues I see when working with clients is that they don’t know what is possible... [...]

The latest article on ‘Website Magazine’ is titled “Digital Advertising Master Glossary”. Pete Prestipino says, “Advertising remains for many enterprises one of the key drivers of website visits (and awareness of course) on the ‘Net today. Digital advertising has evolved (and dramatically) over the past few years however and there’s an immense amount to learn and consider when running a modern digital ad campaign. To set you on a course for success, Website Magazine’s feature article this week provides a (hopefully) comprehensive glossary of terms that every ‘Net advertising... [...]

The latest post on ‘ReadWrite’ is titled “Cybersecurity Bill Dies, Obama Signs Cyberwar Directive. What’s Next?”. Dan Rowinski says, “The Cybersecurity Act of 2012 is dead. The bill would have given the Department of Homeland Security greater control over security standards and involved it in industry efforts to protect critical infrastructure. Opponents of the bill feared that the department would have had too much control and that too much private information would have been shared between business and government. Advocates maintain that new legislation is imperative to safeguard... [...]

The latest post on ‘Copyblogger’ Blog is titled “An Internet Marketing Education in 20 Emails. No Charge”. Brian Clark says, “Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and converting those leads to customers and clients? We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge. This 20-installment email course and newsletter delivers the techniques and strategies you need to know when marketing online”. An Internet Marketing Education in 20 Emails. No Charge ‘Copyblogger’ Blog  [...]

The latest ‘SEOmoz’ blog post is titled “Prediction: Anchor Text is Dying…And Will Be Replaced by Co-citation – Whiteboard Friday”. Rand Fishkin says, “In this week’s Whiteboard Friday, Rand discusses co-citation and its impact on the future of SEO and brand association. Hold onto your hats for a wild ride down the co-citation trail!”. Prediction: Anchor Text is Dying…And Will Be Replaced by Co-citation – Whiteboard Friday SEOmoz  [...]

John Chow’s latest blog post is titled “10 Simple Ways To Breathe Life Into Your Dying Blog”. Chow says, “You’re staring at your blog, wondering what’s happening. You thought you’ve done all you could to make “this” blog successful, but it seems your efforts are going to be dashed in the ocean. Hmm, I know how you feel – trust”. 10 Simple Ways To Breathe Life Into Your Dying Blog John Chow’s Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption”. Jon Powel says, “Last year around Christmas, I decided to offer Hershey’s Kisses in a bowl at my desk to the people that regularly walked by my office and came in for calls. When the candy didn’t disappear too quickly, I felt like I needed a test to figure out what was going on. When I asked people, they didn’t really know why. They just either wanted it or didn’t. Customer Theory Question: Why do people not take the candy? After all,... [...]