Dan Rowinski says, “Google is about ready to set its yearly agenda. Its I/O conference, which starts Wednesday, is Google’s main opportunity to showcase what it’s been working on across its sprawling techno-empire. We don’t know if Google will continue to throw everything but the kitchen sink into its keynote address like it did in last year’s three-and-a-half hour extravaganza, but it seems safe to predict that there’s going to be one main star of the show: Android. Sure, Google will probably have something to say about its Chrome OS, its nascent but burgeoning... [...]

The ML team says, “Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words — collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014”. VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing Marketing Land  [...]

The latest post on ‘ReadWrite’ is titled “Five Steps To Build Your Own Random Non-Sequitur Twitter Bot”. Lauren Orsini says, “If you follow my standard Twitter account, @LaurenInSpace, you’re missing out on the good stuff. @LaurenInEbooks is a computer-generated stream of garbled tweets that are often far more on point than what I actually have to say. A friend of mine, who knows about my love of esoteric Internet phenomena, built @LaurenInEbooks as a gift. It’s inspired by@horse_ebooks, a Twitter account so famous for its poorly computer-generated tweets that it got... [...]

Larry Kim says, “In this article, I’m going to discuss four common mistakes marketers make that drag their AdWords clickthrough rate (CTR) down, and I’ll show you how you can write ads that get 2-3 times the average CTR. We’ve analyzed millions of dollars in ad spend by advertisers of all sizes across all industries, and we’ve found that they are making these four mistakes. That’s good news for you: Once you learn to identify and remedy these missteps, you will have a definite edge on your competitors. The following chart illustrates the relationship between... [...]

David Booth says, “At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies“. 8 Reasons To Start Using Tag Management, If You Haven’t Already Marketing Land  [...]

Ayaz Nanji says, “Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix. Nearly three-quarters (73%) of marketers surveyed say they now create content as a part of their organic search marketing efforts, surpassing the number who engage in practices traditionally held to be the core of SEO, such as metatag research/deployment (68%) and link-building (52%)”. The State of B2B Search Marketing MarketingProfs  [...]

Martin Beck says, “It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling. That is the main social media finding in a report released by Gallup today, showing that people say they use social media to be … social … with friends and family and don’t believe that messages from brands and businesses are affecting their buying habits. Sixty-two percent of the 18,000 survey respondents claimed that social media had no influence at all on their purchasing decisions. A meager 5% said social media exerted “a great... [...]

Tal Siach says, “Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to the Content Marketing Institute. While it’s now widely understood that content marketing is a critical component of any marketing strategy, the most forward-thinking content marketers are experimenting with how they create, distribute and track their content’s success. That’s leading to more long-form videos as well as more interesting trends, which we’ll explore further here — micro-content and interactive apps. As marketers,... [...]

Ayaz Nanji says, “Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights. The company examined more than 5 billion tweets to find 575,000 active fans in the United States, then analyzed that audience to identify insights that could be of use to marketers looking to reach fans without spending directly on official sponsorships or soccer media. Below, key findings from the report. Overlapping Interests World Cup fans over-index across various interests; that is, they are... [...]

Kunle Campbell says, “As a small business owner and principal of a boutique consultancy, I thrive on the exposure and connections provided by social media. However, managing and monitoring every platform directly with the basic tools provided by each major platform can be daunting and time consuming. This is why I use a set of tools to help schedule, manage, and monitor my content, shares, engagement, and reach on social media. For many businesses, it has become crucial to track the effectiveness of social media marketing, both in real time and at regular business cycles. And as social media... [...]