The latest article on  ‘MarketingProfs’ is titled “How to Boost the Effectiveness of Your Online Forms”. Ayaz Nanji says, “How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the “Submit” button get more people to click? Formstack recently set out to answer those question by examining data from more than 450,000 online forms created by publishers across a range of industries. A key conclusion from the analysis is that the type of form, rather than its length, has the biggest... [...]

The latest article on  ‘MarketingProfs’ is titled “How Email Blacklists Affect Marketing Campaigns”. Ayaz Nanji says, “Landing on an email blacklist—a collection of IP addresses and domains flagged as “known” sources of spam—can greatly affect a brand’s ability to reach consumers, according to a recent report from Return Path. For example, provider Spamhaus’s blacklists significantly influence inbox placement decisions at Gmail, sometimes preventing more than half of a blacklisted brands’ Gmail subscribers from receiving their... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn Company Pages for your Local Business”. Melih Oztalay says, “In “Using LinkedIn to Attract Consumers, Prospects,” my article last week, I addressed how a compelling LinkedIn personal profile can help promote your business. In this post, I will review LinkedIn company pages. Why a LinkedIn Company Page? Your LinkedIn company page helps not just LinkedIn members learn about your business. The page is also indexed by Google, which means it will show up in Google search results when users search on your company name. Your... [...]

The latest article on  ‘Marketing Land’ is titled “3 Fool-Proof Email List-Building Strategies With Facebook”. Daniel Faggella says, “Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from “fan” to “subscriber” is an important conversion point for many online business — but it’s often not done with much finesse. In this article, we’ll look at three simple methods for taking... [...]

The latest post on ‘ReadWrite’ is titled “LinkedIn’s Latest Lawsuit Is A Great Reminder Of How We Give Up Our Own Privacy”. Selena Larson says, “On Friday, a judge ruled that LinkedIn must face a lawsuit brought by customerswho claim LinkedIn accessed their external email accounts like Gmail and Yahoo in order to bombard their contacts with unwanted LinkedIn invites. You’d need to read LinkedIn’s terms of service closely to learn that when you give LinkedIn access to your email accounts, the company pulls data from your emails to recruit new members. And you’d... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Is Going To Start Tracking You Even More Closely”. Selena Larson says, “The next time you log in to Facebook, you might see a notification letting you know the company is “improving” advertising and giving users more control. To translate from Facebookese: The company will now be tracking your browsing and activity on third-party sites and applications to serve you up even more personalized ads. Facebook currently displays ads it thinks you’ll be more likely to engage with based on your Page likes and other personal information... [...]

The latest article on  ‘Marketing Land’ is titled “Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent”. Greg Sterling says, “This morning the IAB released topline digital ad revenues for Q1 2014 in the US market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion)“. Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent Marketing Land  [...]

The latest article on  ‘MarketingProfs’ is titled “The Most Popular Topics on Facebook and Twitter”. Ayaz Nanji says, “The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating... [...]

The latest article on  ‘Marketing Land’ is titled “Why Native Advertising Matters And What You Should Do About It”. Peter Minnium says, “Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning point in the evolution of digital advertising, mirroring similar historical shifts in the maturation of print and television advertising. Smart marketers, publishers, and agencies are moving aggressively to adjust their core strategies to reflect this, experimenting with and learning from new tactics. This... [...]

The latest article on  ‘MarketingProfs’ is titled “How to Manage Your Virtual Workforce”. Chiko Noguchi says, “More companies have decided to go virtual. We’re not necessarily talking VMware or Microsoft Hyper-V here, but an arrangement by employers to allow employees to work from home. Whether for part-time or full-time work, that flexible arrangement creates an interesting dynamic that changes just about everything: how all staff members, virtual and non-virtual, communicate with each; how they exchange information; how they network and collaborate. In the... [...]