Larry Kim says, “In this article, I’m going to discuss four common mistakes marketers make that drag their AdWords clickthrough rate (CTR) down, and I’ll show you how you can write ads that get 2-3 times the average CTR.

We’ve analyzed millions of dollars in ad spend by advertisers of all sizes across all industries, and we’ve found that they are making these four mistakes.

That’s good news for you: Once you learn to identify and remedy these missteps, you will have a definite edge on your competitors.

The following chart illustrates the relationship between your ad’s average position and expected average CTR”.

Four AdWords Mistakes That Drag Your CTR Down


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