This is a reminder for the Adweek webinar to be held on May 9, 2024.  As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers. Adweek is hosting a webinar ‘Harness the Power of Loyalty Program Data’ on Thursday, May 9, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading rural lifestyle... [...]

This is a reminder for the SEJ webinar to be held on May 8, 2024.  It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant... [...]

This is a reminder for the Adweek webinar to be held on May 7, 2024.  It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. Adweek is hosting a webinar ‘The Marketer’s Guide to Evergreen CTV Ads’ on Tuesday, May 7, 2024, at 1.00 pm ET. The Adweek team says, “Learn how evergreen TV ads can reinforce your seasonal campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round from Allie Lindly, senior customer success manager at MNTN. You’ll find... [...]

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience... [...]

As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers. Adweek is hosting a webinar ‘Harness the Power of Loyalty Program Data’ on Thursday, May 9, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores)... [...]

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. Adweek is hosting a webinar ‘The Marketer’s Guide to Evergreen CTV Ads’ on Tuesday, May 7, 2024, at 1.00 pm ET. The Adweek team says, “Learn how evergreen TV ads can reinforce your seasonal campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round from Allie Lindly, senior customer success manager at MNTN. You’ll find out: Key strategies from brands successfully balancing evergreen and... [...]

Google Ads Extensions amplify your ad’s visibility and engagement by providing additional information, such as location, links, and call buttons, enriching user experience and driving higher click-through rates, ultimately maximizing the effectiveness of your advertising campaigns. Search Engine Journal contributor Brooke Osmundson has published an article featuring 12 types of Google ads extensions. She says, “Believe it or not, utilizing ad extensions (assets) benefits you – the advertiser and the user! From an advertiser perspective, the main benefit is the increase in visibility... [...]

In 2024, advertising thrives on hyper-personalization, leveraging advanced AI algorithms to tailor content to individual preferences. Immersive technologies like augmented reality redefine consumer engagement, blurring the lines between advertisement and experience. HubSpot contributor Scott Weiss has published an article featuring nine advertising trends to watch in 2024. He says, “While ad spending is predicted to spike in 2024, teams will likely be more responsible for how ads perform as companies tighten their budgets in anticipation of a recession. Knowing and using the latest trends... [...]

This is a reminder about the eMarketer webinar to be held on March 6, 2024. eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth. You’ll walk away with: Strategies to integrate commerce ad operations... [...]

eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth. You’ll walk away with: Strategies to integrate commerce ad operations in-house and reduce outsourcing Steps to acquire the right ad talent and... [...]