Effective PPC keyword research for Google Ads involves identifying high-intent search terms that align with user intent and campaign goals. Using tools like Google Keyword Planner helps uncover valuable opportunities to maximize ROI and reduce wasted spend.Ahrefs has published ‘PPC Keyword Research for Google Ads: A First-Timer’s Guide’.Mateusz Makosiewicz says, “PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid... [...]

This is a reminder for the SEJ webinar on April 30, 2025.ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4oSearch Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET.The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)?Are you using value-based bidding to... [...]

Google advertising in 2025 focuses on AI-driven automation, personalized targeting, and privacy-compliant strategies. Marketers must optimize for Performance Max, voice search, and evolving ad formats to stay competitive.Search Engine Journal contributor Brooke Osmundson has published an article featuring the 2025 advertising priorities listed by Google’s VP of Ads and Commerce.She says, “In Srinivasan’s letter to the industry, she summed up Google’s main priorities into these categories:AI and personalizationYouTube’s engaged audiencesNew ways to searchAI-Driven Personalization... [...]

ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4oSearch Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET.The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)?Are you using value-based bidding to its full potential?If not, don’t worry. In this upcoming... [...]

This is a reminder for the DMD webinar on April 17, 2025.Google Ads is a powerful advertising platform that helps businesses reach targeted audiences through search, display, and video campaigns. With precise targeting and real-time analytics, it maximizes visibility and conversions. 4oDigital Marketing Depot is hosting a webinar ‘The Hidden Cost of Google Ads’ on Thursday, April 17, 2025, at 1.00 pm EDT.The DMI team says, “Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself—leading to... [...]

Search Engine Land has published ‘Your Guide to Google Ads Smart Bidding’.Sarah Stemen says, “This guide is your roadmap to clarity and control, breaking down 2025’s Smart Bidding into actionable insights.We’ll cover key concepts, common mistakes, and actionable tips for picking the right strategy.Smart Bidding in Google Ads: AI-powered bid optimizationSmart Bidding is Google Ads’ advanced form of automated bidding.It leverages machine learning and real-time auction signals to optimize bids for conversions or conversion value.It dynamically adjusts bids to achieve... [...]

Google Ads is a powerful advertising platform that helps businesses reach targeted audiences through search, display, and video campaigns. With precise targeting and real-time analytics, it maximizes visibility and conversions. 4oDigital Marketing Depot is hosting a webinar ‘The Hidden Cost of Google Ads’ on Thursday, April 17, 2025, at 1.00 pm EDT.The DMI team says, “Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself—leading to unnecessarily high CPCs. At BrandPilot, we call this the... [...]

Marketers face growing pressure to produce high-quality digital ads at scale while maintaining brand consistency and creative impact. But manual processes can lead to inefficiencies, bottlenecks, and overburdened creative teams.Adweek is hosting a webinar ‘More Ads, Less Manual Work’ on Thursday, March 27, 2025, at 1.00 pm ET.The Adweek team says, “Join ADWEEK Branded, Celtra’s COO Uroš Cvetko, and Wolt’s Creative Director Chara Sakellari to explore how creative automation is transforming ad production. Learn how Wolt reimagined its creative workflow to scale production... [...]

Smart Bidding in Google Ads uses machine learning to optimize bids for better performance. It automates the process to help achieve specific goals, like maximizing conversions or return on ad spend, while saving time and effort.Search Engine Journal has published ‘Smart Bidding In Google Ads: In-Depth Guide’.Brooke Osmundson says, “Smart Bidding isn’t a one-size-fits-all solution. Choosing the right strategy depends on your campaign goals, audience, and available data.Here’s when each strategy shines, along with real-world examples to help you decide:Target CPATarget... [...]

Search Engine Journal contributor Navah Hopkins has published an article answering the question ‘Should I Pause My Expanded Text Ads’.She says, “In this post, we’ll go over:The state of expanded text ads (ETAs).Reasons to keep them.Reasons to pause.This is a Google-specific perspective. However, the same logic could be applied to Microsoft.The State Of ETAsExpanded Text Ads (ETAs) allow users to include three 30-character headlines and two 90-character descriptions.These ads serve creative in the order specified in the original ad, but they might be truncated based... [...]