Google Ads Best Practices team has published an article featuring two strategies to reach more of the right customers with the right message using AI-powered Search. The Google Ads team says, “The best way to achieve better business outcomes is to work in strong partnership with AI. Google Ads is built to help you reach your business goals. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads. 1. Align your keyword strategy with your bidding Group your campaigns by your bidding objective, then choose your keyword match types. Why: Your bidding... [...]
Archive for the 'Internet Advertising Tips' Category
Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’. Loren Baker says, “Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you could use Google Ads and other tracking systems to optimize your offline activity... [...]
Google’s experiments with new, cookie-less ad platforms are starting to show some promise. But will marketers find better ad targeting and performance by refusing to play in the Privacy Sandbox? Content Marketing Institute has published a new video ‘Will Cookie Alternatives Truly Satisfy?’. Content Marketing Institute [...]
Advertising on Google is one of the best ways to reach your prospective customers. Google Ads help you run targeted campaigns. Search Engine Land contributor Nicola Agius has published an article featuring 10 strategies to optimize your Google Ads account. She says, “Here are 10 advanced strategies that have helped Tomlinson’s company achieve huge results with Google Ads campaigns. 1. Data is your optimization lever – so help the machine learn It’s vitally important to feed machines the best data possible. Four useful tools to ensure you are giving Google the best data possible: Conversion... [...]
This is a reminder for the SEJ webinar to be held on June 21, 2023. Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Decoding Ads Policy: Googe’s Head of Ads Safety Talks Clicks and Compliance’ featuring Alejandro Borgia. The SEJ team says, “Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert. Alejandro Borgia, Google’s Director of Product Management, Ads Safety, joined me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks... [...]
Paid Search Association blog contributor Fraser Andrews has published an article comparing free & premium Google advertising tools. He says, “The ongoing task of providing new, exciting and actionable insights can feel never-ending. With never-ending client questions combined with limited platform capabilities, the process can often be frustrating and leave paid media professionals scratching their heads about what other information they can give. Well, stress no more! A list has been compiled of free and premium Google ads tools that will provide actionable insights and help you delve... [...]
Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based on actual revenue. How the Google Click Identifier (GCLID)... [...]
This is a reminder for the Adweek webinar to be held on May 3, 2023. Adweek is hosting a webinar ‘Level Up Your In-Game Advertising: A Test-and-Measure Approach for a Better Experience’ on Wednesday, May 3, 2023, at 1.00 pm EDT. The Adweek team says, “Get research-based insights and practical guidance on how to craft, test and measure your creative to maximize the impact of your in-game ads from Disqo product evangelist Roddy Knowles. You’ll find out: What consumers think about new in-game advertising experiences How in-game advertising can impact brand perception, and which... [...]
This is a reminder for the Adweek webinar to be held on May 2, 2023. Adweek is hosting a webinar ‘Choose the Right Ad Tech Partner: 5 Signs You Might Be Settling for “Good Enough”’ on Tuesday, May 2, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from Stan Lippelman, CMO of Visionworks, and Matt Feczko, VP of product management at Epsilon, about Visionworks’ digital advertising challenges and how its ad tech partnership with Epsilon stays healthy and productive. You’ll find out: Five red flags that you’re not getting what you need from your current provider Essential... [...]