In 2024, advertising thrives on hyper-personalization, leveraging advanced AI algorithms to tailor content to individual preferences. Immersive technologies like augmented reality redefine consumer engagement, blurring the lines between advertisement and experience. HubSpot contributor Scott Weiss has published an article featuring nine advertising trends to watch in 2024. He says, “While ad spending is predicted to spike in 2024, teams will likely be more responsible for how ads perform as companies tighten their budgets in anticipation of a recession. Knowing and using the latest trends... [...]

With the rise of connected devices and the expansion of AI, digital advertising has become more impactful and targeted. Entrepreneur magazine contributor Katherine Hays has shared six advertising trends that we need to consider in 2019. Hays says, “Here are some of the trends to be aware of heading into the New Year. AI in advertising We have seen huge growth in targeted advertising, where the message is made to fit the viewer. For years, the quest for advertisers has been to ensure that their message is really hitting its mark. Artificial intelligence, machine learning and its associated... [...]