As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers.

Adweek is hosting a webinar ‘Harness the Power of Loyalty Program Data’ on Thursday, May 9, 2024, at 1.00 pm ET.

The Adweek team says, “Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores) and Epsilon partnered to create a loyalty program that supports over $10B in sales. You’ll find out:

  • How loyalty programs can drive a rich first-party data strategy that fuels privacy-forward personalized marketing
  • Why identity resolution empowers a clearer view of customers and more granular measurement
  • How a loyalty-driven first-party data strategy helped Tractor Supply Company used customer analytics to deliver personalized marketing across channels”.

Harness the Power of Loyalty Program Data

Adweek

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