Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs  [...]

Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers. AWeber has published a new video answering the question “Does influencer Marketing Work for Small Businesses?”. The AWeber team says, “Influencer marketing is so important. Why? One reason is that 61% of us trust influencers’ opinions about products—sometimes more than what brands themselves have to say. This is a testament... [...]

Google Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goal. Search Engine Journal contributor Brooke Osmundson has published an article featuring detailed information about Google Performance Max. She says, “Performance Max uses machine learning models to drive more conversions by optimizing bids and placements in real time. PMax uses Smart Bidding to achieve these goals. Google’s AI technology looks across many factors when optimizing PMax campaigns, including: Audiences. Creatives. Budget optimization. Bidding... [...]

Web design is the process of planning, conceptualizing, and implementing a website. It involves many different skills and disciplines. Google Search Central has published a new video ‘Which aspect of my site should I focus on?’ explaining how to improve your website. The GSC team says, “In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience.”  [...]

AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast. One of Meta’s characters introduces herself... [...]

Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says, “Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter... [...]

A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn how to set up a sitemap for your website to let Google Search know about all your pages. In this episode of SEO Made Easy, Martin Split shares 3 tips to help make the most out of your sitemaps.”  [...]

Ahrefs has published a new video ‘What Happens to SEO in a Recession (and How to Prepare)?’. The Ahrefs team says, “In this video, we’ll explore the impact of recessions on the SEO landscape and how to overcome the challenges it provides.” Ahrefs  [...]

E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]

Google Search Central has published a new video ‘5 Reasons for using Google Search Console’ explaining how you can improve your site performance using Google Search Console. The GSC team says, “Discover the power of Google Search Console in boosting your website’s performance! In this episode of SEO Made Easy, Martin Splitt unveils five essential features of the tool, from understanding page visibility in search results to integrating with other analytics platforms and more!”  [...]