Digital Marketing Institute is hosting a webinar ‘Master GA4: Transforming Data into Actionable Insights’ on Wednesday, March 13, 2024. The DMI team says, “Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips and tricks that will help you track and analyze your user data, identify areas for improvement, and make informed decisions to drive your business growth. In this live series you will learn how to maximize the creation of custom reports to segment and... [...]
Archive for the 'Google News' Category
Google and Yahoo announced new email changes in October 2023. These changes are expected to start on February 1, 2024. The changes are designed to improve the email experience and keep users safe. Digital Marketing Institute contributor Emma Prunty has published an article featuring information about the 2024 Google & Yahoo Email Changes. She says, “In this blog, we’ll explore the new regulations from Google and Yahoo, and look at ways you can adhere to them and clean up your email lists. Let’s get started. 1) Unsubscribe and opt-out links While many companies make it easy for consumers... [...]
Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox was architected to give Google an unfair advantage. No matter where the cookie chips might fall, Robert Rose urges brands to start building their first-party data approach.” Content Marketing Institute [...]
Ahrefs has published a new video ‘SEOs: Do this to make Google’s algorithm love you’. In this video, you’ll learn how to make the Google algorithm love your website. https://www.youtube.com/watch?v=ngekIXiFN3s Ahrefs [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Google’s Gemini: Everything You Need To Know In 29 Minutes’. The HubSpot team says, “Google Launches Gemini! Kieran and Kipp discuss the impact of Google’s Gemini AI on the future of search. They highlight three core aspects that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher.... [...]
Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs [...]
Google Search Central has published a new video ‘3 tips for debugging technical problems in Google Search’ explaining how to debug technical problems in Google Search. The GSC team says, “Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems in Google Search. ” https://www.youtube.com/watch?v=jFeLHfY0xkE [...]
Page speed is the time it takes for a page to load in a browser. It’s determined by several factors, including: Page size, Image compression, Site’s server. Google Search Central has published a new video ‘3 ways to improve page speed’ explaining how to improve your page speed. The GSC team says, “Learn some tips for improving your site’s performance. In this episode of SEO Made Easy, Martin Splitt shares 3 tips for making your website more pleasant to use. ” https://www.youtube.com/watch?v=dNKAgBuXLoA [...]
Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs [...]
Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers. AWeber has published a new video answering the question “Does influencer Marketing Work for Small Businesses?”. The AWeber team says, “Influencer marketing is so important. Why? One reason is that 61% of us trust influencers’ opinions about products—sometimes more than what brands themselves have to say. This is a testament... [...]