This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance... [...]

Google Search Central has published October 2023 Google Search News video ‘Ranking updates, structured data, and more!’ featuring John Mueller. The Google Search Central team says, “John Mueller is back with the latest updates in SEO on this October episode of Google Search News! Find out about the changes to search ranking systems, how foreign language sites are findable, future community events, and more! ” SEO Made Easy  [...]

This is a reminder for the SEJ webinar to be held on October 11, 2023.  With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. Search Engine Journal is hosting a webinar ‘How To Perform Website Experiments’ on Wednesday, October 11, 2023, at 2.00 pm ET. The SEJ team says, “We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: The best time to run an experiment... [...]

Google Analytics is a web analytics service that tracks and reports website traffic and mobile app traffic and events. It was launched in November 2005 after Google acquired Urchin. Search Engine Journal contributor Vahan Petrosyan has published an article answering the question ‘Is Using Google Analytics A Search Ranking Factor?’. He says, “In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages. Some marketers hypothesize that these factors include metrics such as time on page, organic click-through... [...]

With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. Search Engine Journal is hosting a webinar ‘How To Perform Website Experiments’ on Wednesday, October 11, 2023, at 2.00 pm ET. The SEJ team says, “We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: The best time to run an experiment to get the most informative data. What to do when you don’t see... [...]

E-E-A-T is an acronym that stands for experience, expertise, authoritativeness, and trustworthiness. These are guidelines that Google’s quality raters use to evaluate the quality of search results. Search Engine Journal contributor Roger Montti has published an article explaining whether E-E-A-T is a ranking factor. He says, “Have you ever noticed that Googlers tend to talk about signals more often than ranking factors? People ask Googlers about ranking factors, and they nearly always turn around and talk about signals. Google’s explainer of how Search works even makes a distinction... [...]

Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]

Ahrefs contributor Si Quan Ong has published an article featuring three fast and accurate ways to check Google Rankings. He says, “Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem. To check rankings accurately, you need to use tools. How to check rankings for one keyword Use our free keyword rank checker. Enter your target keyword, add your website, and choose your... [...]

Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Digital Marketing Depot is hosting a webinar ‘Overcoming the Google SGE Challenge: Assessment and Recovery Strategies’ on Thursday, September 28, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, identify how to recover from expected traffic drops.... [...]

Watch Google Search Central’s latest video ‘The effect of quality on Search’ to learn about the impact of quality on search results. The GSC team says, “In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how quality of the page and site plays a role in crawling and indexing, too, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! ” Google Search Central  [...]