By evaluating how your social media marketing campaigns are performing, you can continue to make the required changes for achieving better results. Orbit Media’s Andy Crestodina has shared five ways to help you use Google Analytics to track social media. He says, “This post shows the step-by-step process for answering each of these questions. How much traffic is social media bringing to your site? Which specific social networks are sending traffic to your site? How much social traffic is going to any specific blog post or web page? How to create a segment to see social media traffic... [...]

Google’s Trends Expert Jenny Lee has published a blog post highlighting 21 search trends for the year 2021. She says, “Every year, the Search team takes a step back to look at the big picture to bring us Year in Search, a fascinating exercise in analyzing global trends. This year, Search showed us how people prepared to leave quarantine fashion behind as well as what celebrities, movies, TV shows and moments fascinated us. Here’s a look at pop culture trends that really popped in 2021, according to Google Trends data. 1. This year we saw search interest for “Millennial”... [...]

Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation. Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers. The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface Layout with Customer Life Cycle in Mind For marketers looking to identify the right time to serve content, it is critical to understand where customers/users are in the Customer Life Cycle and what their behavior is within a particular stage. With... [...]

Semrush contributor Michelle Ofiwe has published an article listing 35 insights that Google Analytics can give you about your website. She says, “In Google Analytics, a metric is a single, measurable piece of data. Metrics can appear in sums or ratios. Some common Google Analytics metrics include pages per session, screen views, bounce rate, and time on page. Insight 1: Active Users on Site This metric indicates how many active users are on your site in real-time. You can also use this metric to double-check if you’ve set up Google Analytics correctly on your website. Insight 2: Top Active... [...]

Quality traffic helps you to boost business success. By creating an SEO strategy that drives organic traffic to your website, you can create more sales opportunities. MOZ contributor Adriana Stein has published an in-depth article on measuring the quality of your SEO traffic using Google Analytics. She says, “We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. Here are the top metrics to keep an eye on: Engagement metrics: time on site, pages per session, exit rate Conversion metrics: conversion rate, form submissions, other goal completions, Relevance... [...]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The Entrepreneur team says, “In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to develop successful influencer marketing campaigns.... [...]

Today’s businesses are very much dependent on how their websites are performing in Google Search. Getting included in the search results has become a necessity. MOZ contributor Tomek Rudzki has published an article answering this critical question: ‘Why Getting Indexed by Google is so Difficult. He says, “Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML. In this post, let’s address... [...]

According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021. Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns. He says, “Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic. Some influencer marketing gurus challenge the very... [...]

By finding the right influencers in your niche, you can grow your online reach and make the most of your marketing investments. Watch HubSpot’s new video to discover some useful strategies to find the best Instagram influencers for your brand. The HubSpot team says, “The power of Instagram Influencers on business is undeniable. They can help you reach a huge audience, increase awareness, and even generate more revenue for your brand. But how do you find Instagram Influencers? In this video, I’ll show you the tools you should use to find an Influencer and what to do once you make... [...]

Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’. Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.” This article answers questions such as: What is an interaction? What’s the difference between event metrics in GA? When should you use Unique Dimension Combinations? How to calculate Interaction Rate. How to Measure User Interactions in Google... [...]